DESIGN|MARKETING|TECHNOLOGY by Sarmistha Tarafder

Exhibit Design: Opulent Orange

9/19/2011

Resting in magnificence, between passionate red and optimistic yellow, is the fun flamboyant orange. It evokes a contradiction in dualism. It is a "love me' or a "hate me" color. Orange is that color that has manifested in our reality as an envoy of safety as well as an agent of death. It is the requirement of OSHA that certain construction equipment and accessories be painted safety orange. Dioxin in Agent Orange is known to cause cancer, birth defects and dysfunction.

The psychological effect of orange is instantaneous. It screams attention and haste. It gives strength and energy to your visuals, delivering an instant impression that is most often universally understood. Orange work wonders in chaotic market places like trade shows. It exudes energy and confidence and stimulates activity. It is often called the "silent salesperson" for it encourages people to gather and socialize. It also inspires physical confidence and individualistic independence.

Orange is a high-arousal color. It relates to the primal gut instincts. It is the color of the Sacral Chakra. It is the seat of our inherent creativity. The energy associated with orange brings about increased feeling of motivation, well-being, positive thinking and inner joy. Perhaps, that is the reason the color choice is saffron for the sages and seers, since the beginning of time.

Use orange to stimulate your appetite and your performance.

Orange is always on the move. Orange brings out the extrovert in you and releases you of your inhibitions, often encouraging you to express your inner calling. It is the color of adventure. Use it as your guide. It will not fail you.

Find yourself. Be the blazing trendsetter that you are!