Seated in high power red is ever passionate and intoxicating. Red is the prized mistress of the material seekers and the cardinal crutch of the Indian yogis. Red is the color of the root chakra. Red is supposedly the first color percieved by Man. Neolithic hunter peoples considered red to be the most important color endowed with life-giving powers. Red brings focus to the essence of life and living with emphasis on survival. Red is the highest arc of the rainbow. Red is the first color you lose sight of at twilight. Red is the longest wavelength of light.
“Of all the hues, reds have the most potency. If there is one electric blue, a dozen reds are so charged. Use them to punctuate white, burn into bronzes, or dynamite black." – Jack Lenor Larsen
Use red to command attention, to get people to act. Use red when you don't want to sink into the background. Collaborate with red to suggest movement, vitality and confidence. Combine multiple shades of red for a cheerful palette.