"Geometry is the language of man.....he has discovered rythms, the rythms apparent to the eye and clear in their relations with one another. And these rythms are at the very root of human activities. They resound in man by an organic inevitability, the same fine inevitability which causes the tracing out of Golden Section by children, old men, savages and the learned." Le Corbusier, Towards A New Architecture, 1931.


Very often exceptional conceptual ideas suffer during the process of execution, in large part because we as designers fail to understand the embedded rules of geometric composition. "These principles include, understanding the classic proportions such as golden section and root rectangles, ratios and proportions, interrelationships of forms and regulating lines."

In this writing, I have tried to highlight the classic design of the Barcelona chair. It is difficult to comprehend that such a contemporary, classical piece was designed and produced more than 80 years ago. The Barcelona Chair is a symphony of detailed design based on a simple square. "The height of the chair is equal to the length which is equal to the depth, i.e. it fits perfectly into a cube." The rectangles of leather on the cushions are in root 2 rectangle propotion attached to a steel frame. The same rectangles were designed so that when the chair was upholstered they would still be perfect rectangles despite the stress and tension of the upholstery process. The  script “X” construction of the legs form an elegant frame and lasting trademark for the chair.....Sourcce: Geometry of Design by Kimberly Elam

Seth Godin, famed author of Survival is not Enough does not have a birthday anymore. He gave it away. In a single splash of marketing flair, he brought into forefront how each one of us can be the saviors of our Blue Planet. I was introduced to Charity Water.

This piece is my salute to our combined energy in bringing clean water to all of us. What is so genuine about this organization is that 100% of public donations go directly to water projects. All operating costs are covered by a group of private donors so every dollar goes towards uplifting lives and enriching life stories. One dollar {or 4 quarters} a day for only 20 days can bring clean water to one human being for 20 YEARS. That is the power of your dollar and the vastness of your heart. Enjoy it.

Being in the forefront of creativity we are the ones to impact a change. Spread the word. Seek a campaign. Partner with trade show exhibitors, retail giants and media masters. Make a difference. "Elevate yourself from the wretchedness of grabbing to the magnanimity of giving." The Hopi prophecy says: "We are the Ones We've Been Waiting For." Create your community. Be good to each other. And do not look outside yourself for your leader.

Our achievements and our advancements are the powerful results of our positive thought and our positive will mechanism. Civilization, knowledge, science and technology arise from the process of positive thinking. The timeless classic of James Allen "As a Man Thinketh" brings to the forefront the creative prowess of our positive thought process. "Man is made or unmade by himself. In the armory of thought he forges the weapons by which he destroys himself. He also fashions the tools with which he builds for himself heavenly mansions of joy and strength and peace. By the right choice and true application of thought, man ascends to the divine perfection. By the abuse and wrong application of thought he descends below the level of the beast. Between these two extremes are all the grades of character, and man is their maker and master."

As influencers of culture, [brand designers, visual designers, trade show booth designers or as thought leaders] if we walk this path we just might surprise ourselves by the strength that will be achieved for the greater good of our civilization.

My love for Denim has enticed me to delve further into this texture which I believe is the building block of our planetary culture. From the runways of high fashion to some obscure assembly line in India, the gift of denim is frivolous and creative.
Denim is that gift that keeps giving.

Denim, “a heavy, Z-twist, twill cotton for jeans, overalls, and other work and leisure garments,”  typically blue came into existence in the late 17th century from French serge de Nîmes, denoting a kind of serge from the manufacturing town of Nîmes. In the 18th century, it hit the shores of the New World. Trade, slave labour and cotton plantations increased: workers wore jean cloth because the material was very strong and it did not wear out easily. A century later the gold miners wanted clothes that were strong and did not tear easily. Manufacturing of denim started and in 1853, Leob Strauss started a wholesale business, supplying clothes. Strauss later changed his name from Leob to Levi. Twenty years later, Levi Strauss & Company began using the pocket stitch design and rivets in pants for strength. May 20 1873, U.S.Patent No.139,121 gave birth to the concept of "blue jeans."

Fast forward to the pop culture decades of the 50s and 60s, Denim became the favourite of rebellious teenagers. The hippies did their share to introduce it to the non-western countries in the 60s and 70s and jeans became the prized possession of the far east. It symbolized western decadence. In the 80s denim forged ahead to be in the coveted class of high fashion. Since then, this fabric of our lives is on its own mission to become the fabric of our planet.