As the media welcomed 2012 with a frenzy of doom and gloom, Skyline announced the transition to EcoFi fabric for all its' portable pop-up dispalys; thus taking a firm step towards protecting our precious natural resources. EcoFi Fabric is made from 100% post-consumer water bottles. Approximately, 80 water bottles make up one complete pop-up display! This is indeed very exciting for our industry that is known for its phenomenal waste and of course, it adds another earth-friendly layer to the existing eco-friendly portability of the Skyline brand.
This is good news. However, truth be told, petroleum-based plastic bottles can be recycled only once and then it goes to landfill where is takes about 700 years before the decomposition starts. The greater news is — the researchers at IBM have come up with a way to make plastic from plants. The "green chemistry" breakthrough using organic catalysts" results in plastic that is capable of being recycled again and again and again unlike its petroleum based plastic counter part. This breakthrough that promises biodegradable plastics made in an energy-efficient way has been said to herald an era of sustainability for the plastics industry. In fact, this is only one of the many technological and biological revolutions that is materializing right now as we speak to usher us in the age of Abundance.
Abundance—the Future is Better Than You Think—is an enchanting book by Dr. Peter Diamandis and Steven Kotler. It is an action packed ride immersed in a vision that challenges us to take bigger risks, create an innovation culture, and focus on solving problems rather than complaining about them. Exponential technologies, DIY innovators, Technophilanthropists and Rising billion—are the four emerging forces that are conspiring to aid human evolution in the next 20 years. Thus, 2012 is indeed the symbolic marker into an era of sustainability, peace and innovative solutions in every field.
"We don’t believe abundance happens automatically. It’s up to each of us. That’s what makes today so different. We face enormous problems, but we—as individuals—have enormous power to solve them. It really is a magical time.......But ultimately, abundance is about creating a world of possibility: a world where everyone’s days are spent dreaming and doing, not scrapping and scraping."
A thrilling odyssey published for our times. Happy Reading.
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One sunny afternoon a blue butterfly decided to sit on my car windshield. I watched—it was as if poetry paused only to lure me into this labyrinth of curiosity and wonder. I marveled at this beauty that defied all laws of evolution to become an innovation in itself. It is as if, in it's mission to unite mother earth and father sky it goes through its own complex stages of disruptive innovation. Coined by Prof. Clayton Christensen, in his book The Innovator's Dilemma, disruptive innovation is the process in which a product takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors.
Some examples of disruptive innovation include:
Cellular phones Fixed line telephony
Community colleges Four-year colleges
Discount retailers Full-service department stores
Retail medical clinic Traditional doctor’s offices
In the portable trade show arena, the story of Skyline seems to be a marvelous example of continual Disruptive Innovation at work. More than 20 years ago the portable pop-up solution created exhibiting opportunities for customers who otherwise could not afford to exhibit. Skyline gained impressive market share and defined portable exhibiting. With this growth in market share there arose a new class of customers who wanted more efficiency at a lesser cost. We saw the emergence of online vendors step in to fulfill the Theory of Disruptive Innovation. Skyline had to innovate in a new way to be more beneficial than the existing competitive products in the marketplace. It went through its own Disruptive Innovation and introduced Arrive, an even more portable solution for trade show exhibitors. It made the grand entry in the market by winning the 2010 Best New Product Contest. Only time will tell if Arrive will be another paradigm shifting blue butterfly.
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Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka