The mind is a creativity. So also is a thought.
The mind says to a thought, "I have you."
The thought says to the mind, "You I am."
The heart is a creativity. So also is love.
The heart says to love, "I have you.
" Love says to the heart, "You I am."
The soul is a creativity. So also is life.
The soul says to life, "I have you.
" Life says to the soul, "You I am."
The learning of the mind is a creativity, an expanding creativity.
The feeling of the heart is a creativity, a deepening creativity.
The becoming of life is a creativity, a manifesting creativity.
The universal truth finds expression in the poetic grace and beauty of Sri Chinmoy.
Often times, our empirical minds only sees the outcome of creativity as an enterprise. Our utilitarian intellect fails to comprehend the muse that inspires us to manifest creativity. The veil of ignorance prompts us to separate creativity from enterprise in such a fashion that debates are being raised if creativity can be taught. More often comparisons are drawn between Nicola Tesla and Thomas Edison prompting the former to be endowed with a visceral gift and the latter to be a tenacious sprinter in perseverance and experimentation.
"I became aware, to my surprise, that every thought I conceived was suggested by an external impression. Not only this but all my actions were prompted in a similar way. In the course of time it became perfectly evident to me that I was merely an automation endowed with power of movement responding to the stimuli of the sense organs and thinking and acting accordingly. The practical result of this was the art of tele automatics which has been so far carried out only in an imperfect manner. Its latent possibilities will, however be eventually shown. I have been since years planning self-controlled automata and believe that mechanisms can be produced which will act as if possessed of reason, to a limited degree, and will create a revolution in many commercial and industrial departments." My Inventions: The Autobiography of Nicola Tesla
"I find out what the world needs, then I proceed to invent it." Thomas Elva Edison. Compared to the intuitive clarity of Tesla, Edison might seem like a savvy business man yet Tesla's genius inadvertently affirms Edison's legacy. The first commercially viable bulb was produced by Edison. Without electricity delivered widely, safely and efficiently the light bulb was of little value. Tesla's perfection of AC was the tool that made the light bulb so beneficial. Without the expanding creativity of Tesla and the manifesting creativity of Edison, life as we know today wouldn't have existed.
Chimera of Creation is the manifestation of thoughts and ideas that transforms, merges and mutates to produce history's biggest breakthroughs. It is the learning of the mind, the feeling of the heart and the becoming of life spanning across several life spans. It is Infinitely Gracious.
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"Elegance is not a dispensable luxury but a factor that decides between success and failure." Edsger Dijkstra
Through out his scientific career, Dijkstra, the sage of software programming, insisted on simplicity and elegance in computing and mathematics. His Shortest Path Algorithm formulated in 1956-57 is used in services like MapQuest that finds the shortest way to drive between two points on the map. In a techno-mobile world of today, it is also used to solve problems like network routing, where the goal is to find the shortest path for data packets to take through a switching network. Shortest Path Algorithm is also used in more general search algorithms for a variety of possibilities ranging from automated circuit layout to speech recognition. This multifaceted application demonstrates his hallmark of "simplicity being a prerequisite for reliability." Edsger Dijkstra might be the modern day computer sage, emphasizing elegance but point be noted that evolution always favors elegance. In other words evolution is driven by the Law of Least Effort. It advocates that life and well designed machines will naturally choose the path of least resistance or "effort". Ancient Vedas speaks about this principle as the principle of economy of effort or "do less and accomplish more". It is this principle that has been the driving force behind our evolution. From hunter-gatherer, to agricultural, to industrial, post-industrial and now our evolution into Knowledge Age is a story of the Law of Least Effort. It is a story of Evolved Elegance. "Contemporary society may be described as a knowledge society based on the extensive penetration of all its spheres of life and institutions by scientific and technological knowledge" Prof. Nico Stehr.
He claims, the economy of a knowledge society is largely driven not by material inputs, but by symbolic or knowledge-based inputs. Hence, knowledge [not information] is the key economics of our existence and story-telling is one such symbolic input.
To evolve, we need to re-invent ourselves. We need to be elegant story tellers. At Skyline, our story is "Innovation in the Downturn". It is during the economic downturns we immerse ourselves in new ideas and inventions only to emerge with high design elegance. This story has served us well. Limited resources means more attention is given to every purchase and therefore the best new ideas and products have a better chance of success during a downturn because the competition can't provide the same value.
We live in an era of dminishing value of information. Unless information is infused with meaning, it is an information over-load. It is human inspiration that gives meaning to information. "Storytelling is like fortune-telling. The act of choosing a certain story determines the probability of future outcomes." Michael Margolis.
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As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.
Given this empirical evaluation of trade shows, creating a space with an effective brand engagement is a precondition to a memorable experience. As marketing exhibitors, we have a unique opportunity to connect with customers and prospects from an emotional and psychological standpoint by engaging all of their external five senses. Our sensory receptors react directly to stimulation from our environment and trade shows are the ideal settings for which to cleverly attend to the needs of the limbic system of your attendees. The limbic system is the seat of our emotional interpretation.
As marketers, if we understand that increased sensitivity from intense demand on the brain will increase the number of pathways between neurons, we can be assured of a strong brand expansion. For each time a item is stored and cross referenced in the brain, a new pathway to that item is sensitized. It is truly remarkable what long term memory allows us to recall. Memories that co-occur with audio, visual and other sensory perceptions are part of the LTM system. For instance, each time a song is heard the memory is re-lived while a certain smell will stimulate a very specific memory based on that smell. Our limbic system will always have an over arching command at live trade shows and events. Providing an exultant environment forges new neural pathways in the brain, refreshing and sustaining your unique brand essence.
According to the neurobiologist Dr. Carla J. Shatz, neurons that fire together wire together.
The question to ponder: Is my brand firing memories the way I want to?
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The Second Law of Thermodynamics states that Entropy is one of the most powerful forces in the universe. It is the inherent urge for systems to move from the state of order to a state of disorder. Best example, you have to organize your working space on a daily routine. In his book, The Fifth Miracle, theoretical physicist Paul Davies writes "'higher' organisms have higher (not lower) algorithmic entropy..." According to Physics, "disorder is much more probable than order."
Standing at the crossroads of two disciplines, pledges to provide a fresh stance to any challenge. It inspires us to approach a road block in an enterprising way. Very soon we see a connection between the dots. The fusion of physics and marketing is one such glory of the INTERSECTION. Dan Cobley is one such person.
Dan Cobley, marketing director at Google, is a passionate physicist as well. He uses Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
Some 20 years ago, one message controlled by one marketing person did a good job of defining a brand. Today, the digital landscape provides brand to travel at velocities previously unknown to trade show marketers. As disturbing as this may be, this dispersion of brand energy gets your brand closer to people. This is a good thing. We simply have to learn to cope with this accelerated speed of brand entropy.
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Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka