Believe in not what you do but why you do it.
People do not buy what you do. People buy why you do it.
Simon Sinek, the proponent of Golden Circle, who teaches graduate-level strategic communications at Columbia University, explains that "everyone on the planet" knows what they do, and many know how they do it, but very few companies know why they do what they do—and profit isn’t the why. "Profit is a result," he says. "What does the company stand for? Why do we need the company to exist in the first place?"
Here are some of Skyline's WHY factors as to WHAT they do.
"Great, innovative, cutting edge exhibit designs."
Meredith Cotton, ACS Technologies
"First-rate quality, on-time delivery."
Tim Spickler, Export Corporation
"First class and diligent."
Tim Hodges, The O'Dell Corporation
"Great customer service and very innovative designs."
Lisa Young, RoMack, Inc.
"They are the premier company for exhibits."
Ron Coats, Arrowhead Credit Union
"High quality materials and a variety of display styles. The displays fit any situation or space."
Kevin Quigley, Redwood Senior Homes and Services
"Good design and modern style, easy to install and dismantle."
Stacy Rizzo, Boston Rack
"A total exhibit solutions company."
Jorge Juarez, Ergotron Inc.
"Very creative and easy to work with, with a quality product that is easy to use and gets lots of attention at trade shows."
Amy Strong, T.E.A. Machine Components, Inc.
"Very responsive, creative and easy to work with. Timely as well."
John Mikstay, BPA Worldwide
"The place to go for your show!"
Lisa Lang, Cannon Equipment
"An innovative exhibit design company."
Dennis Hupe, Kansas Soybean Commission
Wei Garofolo, Algorithme Pharma Inc.
Zero or Shunya as a concept, was perhaps derived from the concept of void. It is the cornerstone of the Hindu Upanishads. It echoes in the Buddhist philosophy of Nirvana: attaining salvation by merging into the void of eternity. In the West, the concept of void and nothingness appeared first in the works of Arthur Schopenhauer during the 19th century, although zero as a number has been adapted much earlier.
Shunya or Zero gained its prominence when the Indian astronomer, Aryabhata experienced a groundbreaking moment in 498 AD and exclaimed: "Sthanam, sthanam, dasa gunam" which kind of translates to "Place to place in 10 times in value." "With that, the idea of decimal-based place-value notation was born." Shunya or zero now spread to the Arab world, crossed the Iberian Peninsula to Europe and eventually set sail for the creative fulcrum in the New World, called Silicon Valley. Here along with the digit 1 it ushered in a new way of living never known to mankind before.
Welcome to the era of Global Convergence: Welcome to Globalization 4.0.
While the fiery passion of one god like man, (Alexander the Great) was the driver behind Globalization 1.0 (the Hellenistic era), Globalization 2.0 was the result of aggressive imperialism, providing the way to multi-nationals companies to take Globalization to the next level of 3.0. However, the new Globalization 4.0 is being chartered by individuals like you and me. And the phenomenon that is empowering each inidividual to lead the way is the convergence of personal computers with fiber-optics and work-flow software. This convergence has brought us empirical knowledge within few key strokes. Daniel Pink, the author of Why Right-Brainers Will Rule the Future, explains: In a world, upended by outsourcing, deluged with data and choked with choices, the abilities that matter most are now closer in spirit to the specialties of right hemisphere—artistry, empathy, seeing the big picture and pursuing the transcendent.
That is precisely what being in the void does. It is harnesses the power of Shunya or zero or nothingness. When you are in this place you become a "subject of cognition" to a perception that is, "Pure, will-less, timeless" where the essence, "ideas", of the world are shown. You are empowered to look at information in a new way. You loose the technicalities. You become the essence. And Art is the practical consequence of this brief aesthetic contemplation as it attempts to paint one's immersion with the world, thus bringing to the surface the essence/pure ideas of the world.
You are here for no other purpose than to realize your inner divinity and manifest your inner enlightenment. Morihei Ueshiba, translated by John Stevens
Art of creation (be it in bazaar like trade shows, in the silence of the museums or in your edible backyard or in your exprimental basement projects) is one of the many paths to explore your inner divinity. Foster peace and creativity in your own life and then apply the Art to all that you encounter.
The Story of the Aluminum Can.
The aluminum can was fairly content containing the magic potion inside and exhibiting the power of Amazon Açaí berry outside as its prized label. Thanks to the wonder of technology: the can chuckled; "now I can, no pun intended, provide some value to the stressed out robotic race that is always on the look for the next elixir with the promise to cure all that ails them" what a bunch of naive species.
Nonetheless, the can was was happy to be of use. Afterall, once upon a time it lived lived in the earth crust in the form of Bauxite. It had to wait for billions of years to be mined in either Australia, India, Jamaica or in areas in or around the equator. Once mined, Alumina had to be extracted from Bauxite, electrolyzed in dissolved crystal to generate aluminum metal and then transformed into what we commonly know as the aluminum can. Boy, that was certainly a long journey!
One day the can thought about traveling to the Amazon. It just made sense. It had heard so many stories about the mystical Amazon rainforest. So it mustered up all its strength and proposed it to its master Zola. The master, with a nose for business decided to take it even a step further. Zola thought, wouldn't it be great if we created the Amazon environment in a 10' x 20' linear space, in a trade show market place to introduce our new product to the rest of the world!
The can, the master and the Açaí berry all settled on it.
Not the best, but at least a berry berry big home run for now!
[edited by T. Anderson]
Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka