It is beyond any shadow of doubt the massive impression Pinterest has created in the digital media of sharing and knowing that we affectionately call social marketing. With more than 10 million active users according to AppData, it's difficult to ignore Pinterest's explosion in immense popularity.
The folks over at Socially Sorted and Mookoo Design pulled together the above infographic, "The 10 Commandments of Using Pinterest for Business," which guides you through best practices and tips for putting Pinterest to work in your social media marketing strategy. It is your very own Pinterest marketing cheat sheet!
Pinterest is a visual social network, so you will need to create a pinboard that highlights
some of your best visual content. A lot of big brands are taking notice of the power of online visual content for marketing and the emotions images elicit in readers. Instagram is one platform that has contributed to this movement and enabled real businesses to leverage photos as a an inbound marketing mechanism.
Life magazine has done an impressive job in refreshing its' brand legacy. Love the digital image board, especially as it markets itself as “the most comprehensive and iconic collection of professional photography on the web.” LIFE brings those images to a new generation on Pinterest for users to comment on and share. The inspiring boards include “Vintage Retrospect,” “LIFE Legends” and “Today in History.” Here is another great infographic that sings the laurels of Pinterest. Enjoy!
Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka