The Club Design:
As the name suggests, you have to step inside to see the motion and feel the energy of the space. This design layout is usually seen in trade shows that focuses on merchandising. However, it is not uncommon for technology companies to define their brand space when they are in the stealth mode.
Some advantages of this trade show booth design:
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Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka