In the midst of this fantastic Brad Pitt phenomena what caught my eye was this retail display that was so elegantly designed by Chanel. It is based on one primary principle; the principle of repetition. I was intrigued by the thought that living in a global society has no way diminished our strong connection to the ethnicity of this primal design principle that is so prevalent in the middle-eastern art. Islamic art and architecture is built on this cardinal principle of repetition. Islamic artists developed geometric forms with a knack for "repetition, symmetry and continuous generation of pattern." In this display, Brad is looking up at you with an aura of mystery, away from you and again at you. The right side of his profile is the repetition in form and the varied angles of his posture generates a continuous pattern in time and space. Indeed a very fluid presentation!
Our brains love it.
Remember, the waking nights learning multiplication tables in your third grade? That is because our short-term memories can forget something (like a person's name) in less than a second. Repetition helps us to embed information in the longer-term memory. Designers use it with tact and skill. Marketers use it as a staple.
At s sub-conscious level repetition is a key to persuasion. Repetition creates a pattern, which gradually grabs our attention and then creates the yearning for familiarity. Big brands are aware of it and hence the focus is always on building brand equity. Use repetition in your booth design and in the delivery of your marketing message You will have a phenomenal impact. Remember "Yes We Can"?
"The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you." — Paul Arden