Unplug With Low Tech Visuals
While this is going on, a deliberate disconnect with technology has been brewing as more people begin to disengage with technology and bond with themselves and the human factors around them.
Some global corporates are imposing “thinking time”, during which they do not take calls or respond to emails; a move that has blossomed into increased productivity, teamwork and collaboration.
Global marketing campaigns encourage children to put down their game consoles to go play outdoors. There is growing number of “Isolation Vacations” where travelers surrender their technological gadgets upon arrival at their destination in order to enjoy a tech-free vacation experience that allows them to distance themselves from the distractions of work and home.
Given this trend, in the ever changing technological landscape, graphic design and visuals must reflect this mood of inner resolve and tranquility: people spending quality time alone and with others, embracing the subtleties of the world around them. Technology should emancipate us, not be our masters. Visuals and metaphors of relaxation, unwinding and tranquility is the key to our survival in an age of continual technological infusion.
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Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka