DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION

Understanding Light

8/13/2010

0 Comments

 
graphic design
The light of our lives comes from the sun and other stars: a form of electric and magnetic energy. Photons of light travel through space behaving both like particles and waves. We see forms once light reflects off the object. Hence, light is the grand master of form and texture.

It is by mastering this light we give birth to the essence of an object. The basic qualities of reflection or absorption of light are the elements to consider when designing any kind of handiwork. A glass will reveal its color when light passes through it. However when a glass is engraved or etched, light is trapped inside it. A silver object, when polished, reflects light and when hammered, will absorb light giving a completely different look and feel. A polished material has completely different and sometimes opposite connotations from a matte surface, a wide spectrum ranging from opulence to quiet elegance.

Texture has boundless range of tactile and visual experiences. It is essential for us to understand their marriage with light in order to express and master the milieu. It is the materials and their finishes that we explore in our projects brings forth the uniqueness of each environment and celebrates the individuality of each object. "Texture and color in a mutually supporting discourse defines any creative artifact – waiting to be decoded its inner secrets and thereby enrich our perception and transfer it to whatever we choose."

Articles you might like

Art of light

Delight of Light

Visual Content

Blossoming of Visual Content

odyssey in opposites

Options in Opposites

high design

Dynamic Duo: High Design and Shrewd Business Acumen

0 Comments



Leave a Reply.



      Explore with me!

    BE IN THE KNOW!

    RSS Feed


    I think, write, do and deliver on design, marketing, and technological trends. I help clients in marketing their products for attention retention and ultimate conversion.

    In my writings I am often an explorer, a mapmaker — sometimes, a voyager of the human mind and other times: a creator who is tormented by the inner longing to expand, express, and delight!






























    Archives

    September 2020
    July 2020
    March 2016
    January 2015
    May 2014
    February 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010

    Categories

    All
    Age Of Knowledge
    #AI
    Art Of Attracting
    Art Of Creativity
    Art Of Presentation
    Booth Design
    Booth Lounge
    Brand Exhibiting
    Brand Marketing
    Call Of Color
    Creativity
    Culture
    Customer
    Economy
    Elegant Design
    Face To Face Marketing
    Face-to -face Marketing
    Face-to-face Marketing
    Graphic Design
    #inboundmarketing
    Infographic
    Innovation
    #IoT
    Marketing
    Mindfulness
    Multi Generational Marketing
    Multi-generational Marketing
    Persona Marketing
    Social Media
    Social Media And Trade Shows
    Sustainability
    Technology
    Technology For Our Life Style
    Trade Show Displays


    Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka




 #design to delight
For design consultation and
powerful brand exploration --
contact: sarmistha.tarafder@gmail.com
Brand Marketing
Creative Thinking
Design Thinking
Technology Delights
Marketing Delights
My Observations


Photo used under Creative Commons from {Guerrilla Futures | Jason Tester}
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION