"Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it." President Barack Obama, 2011
At EuroShop 2011, Strohbach & Krey Messebau Design GmbH & Co. KG was bold enough to execute the maxim "Think Different". It transforms the exhibiting space into a sand-covered beach. It even goes a step further. The space gives you the illusion of walking down right into the beach. The built-up pier being the corner stone of the exhibit design is very cleverly scaled. You walk on it and disappear into the large graphic wall mural: a magical union of the 2 dimensions. The running clips of the waves lapping at the beach makes a keen appeal to your limbic system. You are transported.
"Think Different" was the new campaign that was the turning point for Apple. It gave the brand much needed vigor and destined Steve Jobs with a cult-like euphoric followers. All because he designed different, so different that he altered our behavior. He propelled the human race forward.
Thank you Steve Jobs. You were a phenomenon.
Thank you Craig Tanimoto. You were the much needed vitality for the weary brand.
"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
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Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka