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Shining and Affirmative White: Deliberation of December

12/3/2010

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the white room
In Latin, December means the tenth month. History dictates that in 700 BC, the Roman King Numa Pompilius moved the beginning of the year from March and added January and February. From here on, the nameless dark stretch contributed to the 12 month Gregorian calendar as we now know.

December to me, is the month of instrospection and reflection. It is a white canvas in waiting. White is the merging of all that it is. It is light. It aids mental clarity, evokes purification of thoughts and enables fresh beginnings. It is intellectual intelligence that requries us to go through such a period of "whiteness" before creativity manifests itself in the form yellow daffodils, in early spring.

"The first of all single colors is white ... We shall set down white for the representative of light, without which no color can be seen; yellow for the earth; green for water; blue for air; red for fire; and black for total darkness."– Leonardo Da Vinci

The Room gives us an exclusive experience in white. Designed by Toronto-based Yabu Pushelberg along with The Bay CEO Bonnie Brooks, the 1858 sqm space uses white as color base, punctuated by polished metal, glass, chandeliers and geometric curves to showcase its wares. The design changed and transformed the perception of space as we understand in retail. Launched in October of last year at a cost of $3.8 million, the refurbishment saw the doubling in size of the store’s iconic St Regis Room to create The Room. It now encompasses more than 70 high fashion labels and European lines, some of which are exclusive to The Bay.

Smart, effective and timeless white ensures endurance and resilience–a key layer to any design classic!

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    I think, write, do and deliver on design, marketing, and technological trends. I help clients in marketing their products for attention retention and ultimate conversion.

    In my writings I am often an explorer, a mapmaker — sometimes, a voyager of the human mind and other times: a creator who is tormented by the inner longing to expand, express, and delight!






























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