DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION

Modern Booth Design: Integrated Intelligence

7/6/2012

0 Comments

 
Open Island booth design
We are living and breathing in an Age of Integration.
Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination and if it is realizable computationally.

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable. {Hence the popularity of de-constructivism in modern architecture} ........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art. A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.

In a trade show display design when we go twenty feet high with inset back-lit marquee picture cube performing as way finders, consolidated presentation areas as enthralling engaging elements, towering messaging collaborating with brand performance we can proudly attest to the fact that we have achieved efficiency in economics, engineering in scale and artistry in form. It is in the intelligent integration of form, function and fiscal competence that this booth design as shown above comes alive in a 20'x 20' island space.

Okay, now what? Now that you have an integrated brand architecture dominating your space, how do you leverage your stance and integrate your prospects into clients and your clients into loyal brand ambassadors. Here are 2 directives that usually always works. One, know your audience. This is the key. We are at cross-roads of integrated cross generational and cross-cultural phenomena. Learn cross-generational marketing. Two, know marketing trends impacting events along with the integrating factor of attendee quality trends and exhibit performance trends. Download the white paper Evolving Exhibition Trends and their Impact on the Value of Exhibiting.

Armed with the integrated dynamics of trends and targets you are now set for success at your next captivating trade show event. Good Luck!

Articles you might like

Trends in Booth Design

Trends in Booth Design: Tackling the Tacky Mess

Muse Methodology

The Muse Methodology

Trend in Contrast and Paradoxes

Trends in Contrast and Paradoxes

An Environmental Leap

Trade Fair Design: An Environmental Leap

0 Comments



Leave a Reply.



      Explore with me!

    BE IN THE KNOW!

    RSS Feed


    I think, write, do and deliver on design, marketing, and technological trends. I help clients in marketing their products for attention retention and ultimate conversion.

    In my writings I am often an explorer, a mapmaker — sometimes, a voyager of the human mind and other times: a creator who is tormented by the inner longing to expand, express, and delight!






























    Archives

    September 2020
    July 2020
    March 2016
    January 2015
    May 2014
    February 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010

    Categories

    All
    Age Of Knowledge
    #AI
    Art Of Attracting
    Art Of Creativity
    Art Of Presentation
    Booth Design
    Booth Lounge
    Brand Exhibiting
    Brand Marketing
    Call Of Color
    Creativity
    Culture
    Customer
    Economy
    Elegant Design
    Face To Face Marketing
    Face-to -face Marketing
    Face-to-face Marketing
    Graphic Design
    #inboundmarketing
    Infographic
    Innovation
    #IoT
    Marketing
    Mindfulness
    Multi Generational Marketing
    Multi-generational Marketing
    Persona Marketing
    Social Media
    Social Media And Trade Shows
    Sustainability
    Technology
    Technology For Our Life Style
    Trade Show Displays


    Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka




 #design to delight
For design consultation and
powerful brand exploration --
contact: sarmistha.tarafder@gmail.com
Brand Marketing
Creative Thinking
Design Thinking
Technology Delights
Marketing Delights
My Observations


Photo used under Creative Commons from {Guerrilla Futures | Jason Tester}
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION