Lounge areas in a trade show booth design have gained momentum over the last few years. It is the constant awareness of this special space that helps the attendees to reflect and pause even for a bit, in the middle of a very hectic show floor.
I can think of couple of industries that would want to go with a lounge type setting when designing a trade show booth:
Product Awareness: When you are launching a new product, it is often a good idea to have a open lounge as shown below. Here the attendees can try out the products in a more relaxed setting. The products are anchored onto the coffee table. This kind of atmosphere is conducive for products that cater to the life style industry.
Below, are some striking lounge settings that caught my attention. It is a good mix of stance, elan and intellectual elegance. Notice the choice of furniture and settings that has been weaved seamlessly with the wall texture, lighting and graphics.
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Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka