DESIGN|MARKETING|TECHNOLOGY by Sarmistha Tarafder

Intense + Vivid: Coming on Strong

1/14/2011

2011 promises to be radiant and floral. The world-renowned authority on color, Pantone Color Inc. states that 2011 will be honeysuckle hued.

The color is from the magenta family, a violet pink of childish inventivenss. However, Pantone confirms: "A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life." The company claims that while 2010 was all about Pantone 15-5519 turquoise and feelings of escape, 2011's honeysuckle tone will encourage us "to face everyday troubles with verve and vigor". It predicts we will see honeysuckle (Pantone 18-2120) in everything from women's clothes, cosmetics and accessories, to men's ties and shirts. The color will also flow to pillows, appliances and tabletop accessories and trendy trade show design booths.

"In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating, color that gets the adrenaline going, perfect to ward off the blues," said Leatrice Eiseman, executive director of the Pantone Color Institute.

This trend in stimulating colors has taken off from the rich, intense and cultural colors that we see the market place oversaturated with. While brighter colors have lifted our spirit during the onset of tough economic times, they have an overt optimism that seems to be put of step with our everyday reality. Just as looking deep within us gives us the resolve to be determined, looking to colors that emerged as part of unique cultural heritage connects us to the strength of our ancient ancestors while blurring the boundaries between past and present. Today's attention getting hues coming on strong are tomato red, berry bright magenta, deep apricot, exotic coral and peacock blue.... Source: Sensational Color