DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION

Design to Evoke Emotion

1/15/2013

0 Comments

 
Picture
This self-portrait was based on a drawing made by Arneson’s son Kregg when the artist and his first wife was in the midst of a marital crisis. Although the representation echoes Renaissance bust of mortally wounded martyred saints, the wildly exaggerated grotesque details—such as the exploding gun, bloody knife and arrow, and globs of blood and snot—recall the style of cartoon and comic strips. The sculpture is one of Arneson’s most emotionally expressive self-portrait. He was prolific in creating self-portraits using photographs, mirrors, and drawings. Each expression seemed to reveal a different emotion. These self-referential portraits iconic and humorous are vehicles to render universal concepts of feeling, sentiments, reaction and response.

That what is true for sculpting is also true when crafting concepts for your trade show booth graphics. The emotion of the sculptor is set in motion as he uses his tools to carve out forms out of formless. In a similar fashion, the visual that you are composing should be emotionally captivating. Instead of addressing raw data of features and benefits (that addresses the verbal brain), it should highlight one aspect of the pain point that your audience can associate with. By evoking emotion, your message becomes engrained in their long-term memory. Every time they encounter the pain-point they will sub-consciously visualize your brand, your message. Because, emotion happens, it is not something that we do or don't do.

When creating graphic that embellishes your trade show booth, here is another path that you may want to explore. Start with the intangible aspect of your product and that happens to be your brand. Think about what emotion your brand triggers. After all, your brand does not dwell inside the four walls of your company. It resides in the hearts and minds of the people in your market. For example when you think of Nike, what comes to your mind? It is superior athleticism and the thrill of victory (of course leaving aside the negative press). Now imagine all the visuals that Nike as generated over the years. They all actualize the intangible concept of the brand.

Classical mythology is a great avenue to derive inspiration for your visuals. Stories of passion, tragedy, war, and heroism (all trigger points for making emotions happen). Again, did you know Nike is the goddess of victory in the Greek Mythology. "Frequently she is seen hovering with outspread wings over the victor in a competition." That is how the powerful Nike swoosh has been brought into existence. Obviously Nike corporation knows very well what they are doing.

Reading poetry, visiting museums, attending lectures on the odd, the improbable, or merely interesting are some of the things that I indulge in quite often. These are the silent seeds that gets sprinkled in my subconscious only to find its outlet in some sort of creative endeavors. Assassination of a Famous Nut Artist was my find in one of my visits to one of the many museums that I frequent. It is this sculpture that inspired me to write this article.

Articles you might like:

Nerons of neuromarketing

Neurons of Neuromarketing

art of contemplation

Art of Contemplation
Uncompounded Luminous Clarity

Emotional Intelligence

Equipped with Emotional Intelligence

spontaneuos brainstorming

The Gate to the Root of the World: Simply Allow

0 Comments



Leave a Reply.



      Explore with me!

    BE IN THE KNOW!

    RSS Feed


    I think, write, do and deliver on design, marketing, and technological trends. I help clients in marketing their products for attention retention and ultimate conversion.

    In my writings I am often an explorer, a mapmaker — sometimes, a voyager of the human mind and other times: a creator who is tormented by the inner longing to expand, express, and delight!






























    Archives

    September 2020
    July 2020
    March 2016
    January 2015
    May 2014
    February 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010

    Categories

    All
    Age Of Knowledge
    #AI
    Art Of Attracting
    Art Of Creativity
    Art Of Presentation
    Booth Design
    Booth Lounge
    Brand Exhibiting
    Brand Marketing
    Call Of Color
    Creativity
    Culture
    Customer
    Economy
    Elegant Design
    Face To Face Marketing
    Face-to -face Marketing
    Face-to-face Marketing
    Graphic Design
    #inboundmarketing
    Infographic
    Innovation
    #IoT
    Marketing
    Mindfulness
    Multi Generational Marketing
    Multi-generational Marketing
    Persona Marketing
    Social Media
    Social Media And Trade Shows
    Sustainability
    Technology
    Technology For Our Life Style
    Trade Show Displays


    Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka




 #design to delight
For design consultation and
powerful brand exploration --
contact: sarmistha.tarafder@gmail.com
Brand Marketing
Creative Thinking
Design Thinking
Technology Delights
Marketing Delights
My Observations


Photo used under Creative Commons from {Guerrilla Futures | Jason Tester}
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION