The Greek historian, Plutarch had it right; way back in 45 AD, when he said that ‘the mind is not a vessel to be filled, but a fire to be kindled’. The spark of that fire can only be relished once you are forced to step out of your comfort zone and thrown into the unknown as in a crisis that we are now.
Crisis can fill your mind with doubt, confusion and inaction or it can fuel your mind with the fire of creativity, rewarded by some growth in intuitive knowledge, strengthening of character, or initiation into a higher consciousness.
A crisis, like the one we are emerging from, triggers new needs and habits.
For instance, the 2002-2003 SARS pandemic in China was a huge factor for the rise of e-commerce giants like Alibaba. Duncan Clark, author of Alibaba: The House That Jack Ma Built, writes, “[SARS] came to represent the turning point when the Internet emerged as a truly mass medium in China…. Crucially for Alibaba, SARS convinced millions of people, afraid to go outside, to try shopping online instead.”
Having said that, in this article, we draw inspiration from 4 books that can help change the pattern of your brand, land your victory and get you situated for the long haul.
Wrapping up with a Question
How will you use this moment in time and pivot your brand to serve the bigger context?
Amazon didn’t change the face of global retail market by replicating a physical store online. It created something new, using technology as the launchpad to change the industry entirely while putting consumers’ interests first.
Jack Bogle did not create another mutual fund. He introduced Vanguard’s at-cost quasi-nonprofit structure. Vanguard index fund gives all cost savings back to shareholders.
Started with Vanguard and spurred on by Robinhood and Wealthfront, these financial companies have taken what “was an expensive, elitist, analog and slow process and made it the opposite: accessible, affordable, digital, and instantaneous.”
And it does not end here. Science and technology is carving up new frontiers.
Rainmaker that harvests fresh water from humidity in the atmosphere is directing their business towards becoming a major global water utility company. It’s model: water as a service.
Now, that is a contextual and purposeful business model, given the fact that by 2030, 47% of the world will fall into severe water stress. (source: OECD Environmental Outlook, 2008)
Thoughts and ideas are welcome.
Until next time!
Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka