DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION

Booth Design: Trendy in Turqoise

4/18/2012

0 Comments

 
Trendy in Turquoise
I believe, Goethe was the first man to challenge Newton's theory of light and color based exclusively on physical phenomenon. He was the first one to point out that color sensations interacting with our brain cells are based not on the principle of optics but more so on our perceptions of our primal emotions. In his color teachings, Goethe called the color blue a “delightful nothing”. Blue is pleasant, because “it doesn’t press us, but only lingers”; it gives a feeling of boundlessness and space. The ancient Greeks acknowledged blue to be nothing of material origin; "a color of perspectives, ethereal as the color of the sky, the ocean, the shadow of the moon, the unreal."

Hence, it is no surprise that blue is the overwhelming favorite brand color. It conveys dependability and consistency in a business world that is anything but consistent. When brands are expressed in the experiential visual market place like trade shows; it is also no surprise that blue is the safest color of choice. Safe but not sure.

A close relative of blue is turquoise. It renders the peace, calm and stability of blue; balance and growth of green and the stimulation of yellow. Turquoise recharges our spirits and grounds us during times of high sensory overload. It assists in the development of organizational and management skills. It is a silent influencer rather than a demanding look at me. Hint: Pepper your communication areas with this color. Balanced between the extremes of red and violet, turquoise is the color of equilibrium between our emotions, thoughts and speech. Turquoise is a friend of public speakers as it calms the nervous system, gives control over speech and expression, and builds confidence. Hint: Design your stage area with turquoise overlays. The very least: print your speech notes on turquoise. You will feel the stabilizing effects of this color every time you glance at it. Turquoise hoists the levels of creativity and sensitivity. With confidence it forges ahead; balancing the pros and cons, the right and wrong, of any situation. Hint: Use it in showcasing your existing products or to highlight a new product.

Play with the variations of turquoise to exhibit an environment of strength, triumph and poise. Use aqua for re-freshing strength, aquamarine for dynamic exhilaration and sophisticated teal for age old commitment. Turquoise is ideal for both the male and female audience of all ages. Combine with red, orange or yellow for targeting the active, male principle. Flavor it with soft pink, lavender or pale lemon for the female form ideal for the fashion industry.

Coming from a culture of brilliant technicolors, I am eternally fascinated by its diverse dimensions. I share with you as I learn more and more of it. However, the inspiration for this write up comes from White Oleander. “She would be half a planet away, floating in a turquoise sea, dancing by moonlight to flamenco guitar.” Emotions so richly experienced by weaving nouns and verbs.....The clutch of colors in our collective psyche!

Articles you might like

Cajoled  by the Color Purple

Cajoled by the Color Purple

Assertive in Magical Magenta

Assertive in Magical Magenta

Intense and Vivid-Coming Strong

Perfect Color to ward off the Blues

Affirmative White

Affirmative White

0 Comments



Leave a Reply.



      Explore with me!

    BE IN THE KNOW!

    RSS Feed


    I think, write, do and deliver on design, marketing, and technological trends. I help clients in marketing their products for attention retention and ultimate conversion.

    In my writings I am often an explorer, a mapmaker — sometimes, a voyager of the human mind and other times: a creator who is tormented by the inner longing to expand, express, and delight!






























    Archives

    September 2020
    July 2020
    March 2016
    January 2015
    May 2014
    February 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010

    Categories

    All
    Age Of Knowledge
    #AI
    Art Of Attracting
    Art Of Creativity
    Art Of Presentation
    Booth Design
    Booth Lounge
    Brand Exhibiting
    Brand Marketing
    Call Of Color
    Creativity
    Culture
    Customer
    Economy
    Elegant Design
    Face To Face Marketing
    Face-to -face Marketing
    Face-to-face Marketing
    Graphic Design
    #inboundmarketing
    Infographic
    Innovation
    #IoT
    Marketing
    Mindfulness
    Multi Generational Marketing
    Multi-generational Marketing
    Persona Marketing
    Social Media
    Social Media And Trade Shows
    Sustainability
    Technology
    Technology For Our Life Style
    Trade Show Displays


    Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly. Franz Kafka




 #design to delight
For design consultation and
powerful brand exploration --
contact: sarmistha.tarafder@gmail.com
Brand Marketing
Creative Thinking
Design Thinking
Technology Delights
Marketing Delights
My Observations


Photo used under Creative Commons from {Guerrilla Futures | Jason Tester}
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION