Booth Design: The Movement in a Circle

The Circle. The circle has been known since before the beginning of recorded history. It is the crux of our civilization. In mathematics, the study of the circle has helped inspire the development of geometry and calculus. Medieval scholars believed that there was something intrinsically "divine" or "perfect" that could be found in circles. It is the simplest of all shapes and hence the purest.

When it comes to trade show booth design, the circular floor plan divides the plane into 2 regions: the interior and the exterior. This is a great floor plan with multiple presentation areas and multiple messaging on its permeter. This floor plan is open, yet it takes command of the aisle areas. It caters to the aisle watchers and the serious buyers. Ofcourse, the ball seatings play off the circular synergy and are the little helpers for conversation starters. The oversized rotational hanging sign draws interest and is yet another space for the closed loop data prevention messaging.

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