Art Of Leadership: Law of Diffusion of Innovation

Believe in not what you do but why you do it.
People do not buy what you do. People buy why you do it.

Simon Sinek, the proponent of Golden Circle, who teaches graduate-level strategic communications at Columbia University, explains that "everyone on the planet" knows what they do, and many know how they do it, but very few companies know why they do what they do—and profit isn’t the why. "Profit is a result," he says. "What does the company stand for? Why do we need the company to exist in the first place?"


Here are some of Skyline's WHY factors as to WHAT they do.

"Great, innovative, cutting edge exhibit designs."
Meredith Cotton, ACS Technologies

"First-rate quality, on-time delivery."
Tim Spickler, Export Corporation

"First class and diligent."
Tim Hodges, The O'Dell Corporation

"Great customer service and very innovative designs."
Lisa Young, RoMack, Inc.

"They are the premier company for exhibits."
Ron Coats, Arrowhead Credit Union

"High quality materials and a variety of display styles. The displays fit any situation or space."
Kevin Quigley, Redwood Senior Homes and Services

"Good design and modern style, easy to install and dismantle."
Stacy Rizzo, Boston Rack

"A total exhibit solutions company."
Jorge Juarez, Ergotron Inc.

"Very creative and easy to work with, with a quality product that is easy to use and gets lots of attention at trade shows."
Amy Strong, T.E.A. Machine Components, Inc.

"Very responsive, creative and easy to work with. Timely as well."
John Mikstay, BPA Worldwide

"The place to go for your show!"
Lisa Lang, Cannon Equipment

"An innovative exhibit design company."
Dennis Hupe, Kansas Soybean Commission

"High quality."
Wei Garofolo, Algorithme Pharma Inc.