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The Seduction of SEO: Know the Science + Cultivate the Art of it!

7/29/2014

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SEO MAP
Ah! the enchanting kingdom of the Seductive Search Engine Optimization.
No matter how smart we try to figure it out, we are always a few step behind. We are always looking for that quick tip, the seven ways to think like a master or that dumbed down dummy guide to help us solve our SEO nightmares.. But non of them really works.

Why?

"Let’s pretend there was a secret set of rules. Ten things that everyone said you absolutely HAD to do. Would you do them? Would you really? Would you voluntarily follow the exact same template that everyone else was using so that you had zero chance of standing out? If you would, you’re a moron.”
Lisa Barone – outspokenmedia.com

C'mmon now.
Well think about it.

“Even the best SEOs are not magicians. They can't simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you'd see a whole lot more millionaire SEOs.”
Jill Whalen – highrankings.com

No matter, how illusive and how transformative, Google algorithm is, keep one thing and one thing in mind. "You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand."
Adam Audette, Chief Knowledge Officer, RKG

Stand above mediocrity. Create content that conjures up commitment.
Use these pointers {brought by
ContentVerve.com and atcore} as your sail and, for a while you will be in the safe waters and predictable weather.


  • Write for humans
  • Do not stuff keywords in your content
  • Use, synonymous, related keywords.
  • Write in-depth articles. Develop a flair for developing concept that has cross functional purpose. e.g, Holistic Branding
  • The use of Perennial long tail key word.
  • Use relevant forums to publish your content.
  • Write compelling meta description
  • Use naked urls.
  • Use technology to harness technology. Hint: Combine Google Suggest, Google Trend and Ubersuggest.
As brands are on the quest for new heights in the field of relevant searches and technology is on the move to understand your intent on demand, some of the brightest minds come together to present us the entice and the enthrall of the SEO kingdom.

http://www.salesforcemarketingcloud.com/resources/ebooks/seo-experts-reveal-the-truth-about-marketing/?d=70130000000tSax

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Technology Delights For You Content Marketers

1/23/2014

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technology delights for your every day use
"Content marketing is no longer a nice-to-have. It’s a must-have. It’s imperative that businesses create content on an ongoing basis. They can’t create just any old content, of course. It must be relevant and high quality. It also must be valuable and drive profitable customer interactions. And it must be about customer needs and customer interests, not ad-speak, which is all about the “me"."
Rebecca Lieb

For you content marketers, as you drown in the massive content creation
craze here are some tools that you might want to explore for creation, curation and ideation!
       
Quora
is good at getting people to open up. It discerns your interests before deciding which questions, topics and people to show you. Without overt prodding, Quora teaches users to put their experience into their answers in the form of short biographies related to the question.

Topsy "specializes in analyzing the global conversation on Its tools can decipher how often a term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign."

SocialMention seeks out content according to your search parameters across the social web and analyzes sentiment.

Zemanta is a semantic content discovery personal assistant, listening to your needs and bringing back the information you need in real time. It’s a great tool for inspiration and research as well as engaging your audience with more relevant content, especially if you aren’t a high-volume publisher.

Evernote is my brain dump.
It lets you save voice recordings, text, pictures, and entire web pages to a cloud account you can access from any computer or mobile device.

Ubersuggest takes your word or phrase and instantly generates thousands of keyword ideas from real user queries! Use the keywords to get inspiration for your next blog post, or to optimize your PPC campaigns.

SocialMention  helps you keep track of your brand and keeps you on the cutting edge of your industry. Drop a keyword in their search tool and you’ll pull up results like the latest mentions across the search world.

Twitter List helps you keep track of industry influencers, customers, journalists… any group of people whose real-time conversations might inform your content creation decisions.

“With Bottlenose Nerve Center, it is now possible to know what the world thinks and feels at precisely this moment. Nerve Center helps brands, agencies, and enterprises understand the trends that are impacting them in real-time, so they can amplify the positives and tamp the negatives.”

Jing records everything you see and do. From simple mouse movements to a fully narrated tutorial. Jing videos are limited to five minutes for instant, focused communication.

Here are two articles that I found very helpful!
http://www.toprankblog.com/2013/04/11-content-creation-tools/#ptlink.fid=8947&isc=1&did=bookmark.3a64e6e1aed2e1ab0fb5f3b6d89a593b90065257&ctp=article

http://blog.kissmetrics.com/17-social-media-tools/


Image credit: http://adsoftheworld.com/

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