The Seduction of SEO: Know the Science + Cultivate the Art of it!

Ah! the enchanting kingdom of the Seductive Search Engine Optimization.
No matter how smart we try to figure it out, we are always a few step behind. We are always looking for that quick tip, the seven ways to think like a master or that dumbed down dummy guide to help us solve our SEO nightmares.. But non of them really works.

Why?
"Let’s pretend there was a secret set of rules. Ten things that everyone said you absolutely HAD to do. Would you do them? Would you really? Would you voluntarily follow the exact same template that everyone else was using so that you had zero chance of standing out? If you would, you’re a moron.”
Lisa Barone – outspokenmedia.com

C'mmon now.
Well think about it.
“Even the best SEOs are not magicians. They can't simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you'd see a whole lot more millionaire SEOs.”
Jill Whalen – highrankings.com

No matter, how illusive and how transformative, Google algorithm is, keep one thing and one thing in mind. "You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand."
Adam Audette, Chief Knowledge Officer, RKG

Stand above mediocrity. Create content that conjures up commitment.
Use these pointers {brought by ContentVerve.com and atcore} as your sail and, for a while you will be in the safe waters and predictable weather.

• Write for humans
• Do not stuff keywords in your content
• Use, synonymous, related keywords.
• Write in-depth articles. Develop a flair for developing concept that has cross functional purpose. e.g, Holistic Branding
• The use of Perennial long tail key word.
• Use relevant forums to publish your content.
• Write compelling meta description
• Use naked urls.
• Use technology to harness technology. Hint: Combine Google Suggest, Google Trend and Ubersuggest.

As brands are on the quest for new heights in the field of relevant searches and technology is on the move to understand your intent on demand, some of the brightest minds come together to present us the entice and the enthrall of the SEO kingdom.

http://www.salesforcemarketingcloud.com/resources/ebooks/seo-experts-reveal-the-truth-about-marketing/?d=70130000000tSax