"Content marketing is no longer a nice-to-have. It’s a must-have. It’s imperative that businesses create content on an ongoing basis. They can’t create just any old content, of course. It must be relevant and high quality. It also must be valuable and drive profitable customer interactions. And it must be about customer needs and customer interests, not ad-speak, which is all about the “me"."
For you content marketers, as you drown in the massive content creation craze here are some tools that you might want to explore for creation, curation and ideation!
Quora is good at getting people to open up. It discerns your interests before deciding which questions, topics and people to show you. Without overt prodding, Quora teaches users to put their experience into their answers in the form of short biographies related to the question.
Topsy "specializes in analyzing the global conversation on Its tools can decipher how often a term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign."
SocialMention seeks out content according to your search parameters across the social web and analyzes sentiment.
Zemanta is a semantic content discovery personal assistant, listening to your needs and bringing back the information you need in real time. It’s a great tool for inspiration and research as well as engaging your audience with more relevant content, especially if you aren’t a high-volume publisher.
Evernote is my brain dump. It lets you save voice recordings, text, pictures, and entire web pages to a cloud account you can access from any computer or mobile device.
Ubersuggest takes your word or phrase and instantly generates thousands of keyword ideas from real user queries! Use the keywords to get inspiration for your next blog post, or to optimize your PPC campaigns.
SocialMention helps you keep track of your brand and keeps you on the cutting edge of your industry. Drop a keyword in their search tool and you’ll pull up results like the latest mentions across the search world.
Twitter List helps you keep track of industry influencers, customers, journalists… any group of people whose real-time conversations might inform your content creation decisions.
“With Bottlenose Nerve Center, it is now possible to know what the world thinks and feels at precisely this moment. Nerve Center helps brands, agencies, and enterprises understand the trends that are impacting them in real-time, so they can amplify the positives and tamp the negatives.”
Jing records everything you see and do. From simple mouse movements to a fully narrated tutorial. Jing videos are limited to five minutes for instant, focused communication.
Here are two articles that I found very helpful!
Image credit: http://adsoftheworld.com/
"Civilization advances by extending the number of important operations which we can perform without thinking of them."