Artists and Designers use direction, dramatic contrasts, and placement relationships to  draw our attention to areas of emphasis and focal points.
Emphasis is the principle by which an artist draws attention to particular content. A focal point is a specific place of visual emphasis in a work of art or design. Most works of art have at least one area of emphasis and multiple focal points.
An artist can emphasize focal points through the use of line, implied line, value, color or as it so happens in this case,  more than 14,000 LED lights. " Like the bull’s-eye on a target, focal points concentrate our attention. Even though our field of vision is fairly wide, at any given moment we can only focus our vision on a small area. The physiology of vision underlies the principle of focal point. _"

The emphasis is here on the 12 meter high wall that cascades through the space giving way to ‘graffiti fetish’, trademark of a British artist INSA. When an environment exists beyond its primary purpose of  dining and and explores the dominion of drama and participation the resulting phenomenon is  G9 Shanghai. The diners are invited to engage with the art work through the "3D depth sensing capabilities of an xbox kinect camera that empowers them to control its speed and brightness with simple hand gestures."
Image Source: Designboom

An independent filmmaker Claude Mossessian, uploaded this video for those of us who missed this spectacular pixellated beauty in its glory.


"The three-minute clip shows how the white-washed church exterior opens up into a kaleidoscope of color, design and shape-shifting splendor that references everything from microorganisms to embroidery."
Built in a  Neo-Gothic style but inflenced by the  Moroccan Muslim, the huge Cathédrale Sacré-Coeur is a surprising delight in the heart o Casablanca. French transmedia installation designer Miguel Chevalier created magic on the floor by projecting animation that turned the institution's massive floor into a multicolored, reactive art experience.

In the artist's very own words.
Magic Carpets revisit the tradition of the Islamic art, in particular the mosaic and the carpets.
A huge light carpet covers the floor of Sacré Coeur church. When the viewer moves, the trajectory of the curves is disrupted under their feet. This world of colors and forms in movement, invites us into the magic universe of the "Arabian Nights" and the flying carpets with the music of Michel Redolfi.
This installation has been made possible thanks to the French Institut et de Voxels Productions.