Technology of Awesome!

How Projection Mapping Heightens Your Sense of Participation

Having a proven track track record of capturing the workings of life, BBC in conjunction with SEGA Corporation presents us with Orbi. It is a feast for your sesnses and a drama that you want to participate to give those neurons of yours a good conditioning. “By partnering with SEGA and fusing our nature expertise with their innovative technology we are able to bring people closer to natures wonders than would ever be possible in real life using the magic of technology to create a truly extraordinary entertainment experience with our amazing planet at its heart.”
Amanda Hill, BBC Worldwide’s Chief Brands Officer

A fascination with nature is shared by us all. Through our Partnership with the global brand ‘BBC Earth’ we've created an attraction that is unique and different from other entertainment facilities and it is our intention that Orbi Yokohama will be a showcase for partners across the world. We aim to roll out this first entertainment experience of its kind globally. I, as a representative of this project, am truly looking forward to sharing Orbi’s unforgettable nature experience with people all over the globe." Mr Tsurumi, President and COO, SEGA Corporation

Orbi is a mul-tisensory  “supercharged nature experience”  that challenges you to indulge in all the 5 sense participation and explore our planet as a giant interactive. Journey through the deep sea, the artics, the jungles and the skies above all "awakened to life using physical sensations, astonishing imagery, high-tech sound installations and scent technology."

Explore Orbi: The Supercharged Nature Experience

Want to indulge in the 5 senses on brand marketing?
You might want to check out this Visual Look Book and learn how to engage all five senses in brand communication.