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The global pandemic has quite effectively proven our love affair with immersive social commerce wherein users interact with AR (augemented reality) portryal of products and purchase it without leaving the platform.
Even before COVID-19, e-commerce shoppers wanted AR help visualizing how products would look in their environments, and a the shoots of demand to virtually try on new makeup or clothing had already started to sprout. The onset of the pandemic only hastened the process.
AI Driven Automation is Boosting Rewards in Terms of Profits, Productivity and Relevance
Obviously Amazon was one of the pioneers in shopping recommendations. Since it's early days, it has witnessed changes in its algorithms over the years.
HOW AUGMENTED REALITY AND MACHINE LEARNING IS BOOSTING THE BUSINESS OF BEAUTY
Coronavirus has come with the blessing of added leisure time. For starters, people arecommuting less, socializing less, and 'sporting less than they used to before the pandemic.
HOW ARTIFICIAL INTELLIGENCE IS AUGMENTING THE BUSINESS OF PERSONALIZED SKIN CARE
Taking skin swabs to test bacterial analysis and DNA – and therefore receiving customized products aligning to your microbiome and genetic make-up – are just two ways in which brands will be targeting your beauty wellness in the new decade.
THE HARSH REALITY IS THAT IT IS INCREASINGLY HARD TO EXCITE AND INSPIRE AUDIENCES WHO ARE OVERWHELMED AND OVERSTIMULATED
As data shows, it is getting harder to stand out in established social media.
AR and AI is seeing breakthroughs within product development — moving from a showcase novelty to functionality that the majority of the customers use.
To keep customers inside their brand eco-system, many fashion and cosmetic brands are partnering with gaming companies to entice their customers with perpetual call to action.
Emerging social media networks, including those focused on gaming such as Fortnite or Tencent’s mobile game Honour of Kings, which have fast become integral to youth culture.
In China, brands such as Mac Cosmetics, L’Oréal and Hong Kong jeweller Chow Sang Sang have all partnered with Honour of Kings, which has more than 200 million registered players of whom more than half are female (and women mobile gamers are 79 percent more likely to make an in-app purchase)
Deloitte, Google Consumer AR Survey, Retail Customer Experience, MarketingDive, SmarterHQ, Statista, Entrepreneur
"Civilization advances by extending the number of important operations which we can perform without thinking of them."