With more than 46% of the web searchers using mobile extensively, the release of Google Hummingbird demands mobile responsive website design. Without it, your website ranking will be seriously compromised.
Find Ways to Create Mobile-First Content
Mobile-first also impacts your content creation process and cycle. Here are some key things to consider when you’re developing topics, writing content, and thinking about dissemination:
Short content tends to play better on mobile. Yet long posts are necessary for great SEO. The work around: use introductions to your blog posts as the hook to target your mobile readers.
Visual and Audio Content: Are you using visual content such as images, infographics, video, and micro-video to support your content efforts? Mobile users devours visual content much easier and faster than text-based content
Socially Friendly: Are you crafting socially sharable content? Mobile users tend to have a high degree of social shares and this can be a great way to build your shares with minimal effort.
Target Specific: Why not use Google Analytics and Webmaster Tools to determine what people are doing on your site. Are they shopping? If so, product guides would be a great way to focus your content development. Are they looking for industry trends, then you need to furnish them with materials that talks about your industry. When you have a better understanding of how your mobile audience is spending their time, you’ll be in an excellent position to develop topics of interest. Read more.
Make Google Hummingbird work for you. Come up with a list of the 5-10 most frequently asked questions—either about your products or how to use them and create one or more blog posts that answer each of those questions. Now your website transforms from being all about you to how it can benefit your prospects and clients.
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