Artists and Designers use direction, dramatic contrasts, and placement relationships to draw our attention to areas of emphasis and focal points.
Emphasis is the principle by which an artist draws attention to particular content. A focal point is a specific place of visual emphasis in a work of art or design. Most works of art have at least one area of emphasis and multiple focal points.
An artist can emphasize focal points through the use of line, implied line, value, color or as it so happens in this case, more than 14,000 LED lights. " Like the bull’s-eye on a target, focal points concentrate our attention. Even though our field of vision is fairly wide, at any given moment we can only focus our vision on a small area. The physiology of vision underlies the principle of focal point. _"
The emphasis is here on the 12 meter high wall that cascades through the space giving way to ‘graffiti fetish’, trademark of a British artist INSA. When an environment exists beyond its primary purpose of dining and and explores the dominion of drama and participation the resulting phenomenon is G9 Shanghai. The diners are invited to engage with the art work through the "3D depth sensing capabilities of an xbox kinect camera that empowers them to control its speed and brightness with simple hand gestures."
Image Source: Designboom
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