The Leap From Social Media to Social Business

As businesses bask in the warmth of a social media presence with increased customer interaction, branding opportunities and expanded marketing capabilities, they now need to carve out the next phase of their social evolution. They need to make the shift towards social business.

What is Social Business?
Social business is a concept of moving past posting compelling content, and developing it into every day business practices. “With social business you start to look at the way people are interacting in digital experiences and apply the insights derived to a wide variety of different business processes.” Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM 
Social business utilizes the channels to create productive experiences for everyone from customers to employees. Successful social business is all about taking what works best in social (collaboration, real-time data, and brand awareness) and applying it to other areas of the business (sales, customer service, and advertising). e.g. IBM added web pages for sales personnel with links to their Twitter and Facebook account so that they are more accessible and knowable for customers.

"While creating a social brand is a necessary endeavor, building a social business is an investment..." Brian Solis

Helpful article:
The Path to Co-Creating a Social Business

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"We are not just passing into another historical period or... cultural modification.......But more specifically we are terminating the last 65 million years of life development."
Thomas Berry, historian philosopher

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Habits of a
Holistic Brand
Change is the Lord of the Universe. Everything is in a state of becoming of continuall flux. How do you stay. How to stay centered and coherent in the swing of inevitable changes. Holistic brand wisdom from the master himself.
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