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Before starting this article, I hopped over to Google Trends to take a quick pulse as to what users have been searching for in the field of digital marketing in the last 90 days.
Sure enough, it is the perennial fine tuning of 'SEO', also known as Search Engine Optimization.
Keeping up with Google Trends — What is the use of Google Trends
Google Trends is a global online tool by Google that helps you visualize and analyze trends in people's search behaviur within Google Search, Google News, Google Images, Google Shopping and YouTube. It is a powerful tool when it comes to reviewing the success of your brands' SEO strategy. Subscribe to a Google Trends alert to get email updates on topics and searches in your region. Become an Expert in Google Trend Lessons
The World of SEO is dynamic and ever changing.
Here are the must know stats of SEO that will help you fine tune SEO strategy, increase website traffic, and boost conversions.
The 8 Must Know SEO Tweaks for Your Content Creation as you Move On to 2021
6. Include Human Friendly Keywords in Your URL
A good URL structure provides both users and search engines an idea of what the destination page is all about. According to Google: "A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers)."
7. Lay out a Strategy in Building Backlinks
Backlinks are links from third party sources that point to your website, in comparison to internal links that exist between two pages within your website. Google doesn't care how interesting your content is – it cares about how interesting other people think your content is. And Google measures that primarily through links to your website, or backlinks. Backlinks are one of the most important factors in how search engines figure out how high they should rank your content.
8. Publish Long Form Content
When a search query is typed into Google, the search engine crawls websites for content that will help solve that user's query. Web pages that have a longer time spent on site than others suggest to Google that browsers found that information important enough to stay on that page.
As a result, Google is more likely to suggest that page above others. Research dictates that long-form articles (posts with 3000+ words) get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words). An example of long form content. According to Hubspot, here are 8 ways of writing long form contact
On-page SEO is all about using keywords and content to explain a topic that searchers enjoy reading. However, it's also a way to let search engines know the purpose of the page and what it's about.
This technique includes optimization of content by adding keywords to a few places that create a good user experience for the reader, which also happens to make it an easy-to-crawl page for a search engine. For this very reason, on-page SEO still holds a lot of klout in the eyes of inbound marketers. Heck, even Matt Cutts, the face of Google’s search algorithm, said that content is how they are able to rank sites without any extra contextual information. Take a deep dive with these articles: Google’s Search Engine Optimization Starter Guide: Official documentation from Google that helps new marketers and webmasters alike. Google-friendly sites: More official documentation on building Google-friendly websites. Page Speed Insights On-page ranking factors from Moz Google’s ranking factors The Short Cutts: Brief summaries of Matt Cutts' Webmaster Videos for Google
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Who are Influencers & What is Influencer Marketing? The simple answer: an influencer is someone who influences others. 'Celebrities' were the original influencers. Celebrity endorsements are the original form of 'influencer marketing'. As seen here, some of the images from web on conventional influencer marketing. Who are the Influencers of the 21st Century? In our digital social media world, social content creators who are perceived as experts in their niches — to promote your brand or product. These people have put the time and effort to engage groups of followers on social media. These people are trusted by their tribe. They are known simply as “social media influencers.” When Macy's invited a group of influencers to a preview event for their new watch collection, these influencers used their own style and tone to get the word out. source: Hootsuite
How Effective is Influencer Marketing? The Convincing Stats for Influencer Marketing.
The main difference between conventional and digital influencers: |
| Upfluence This influencer platform lets you identify organic influencers in a brand’s own customer base and website audience. Their platform has built-in influencer search, CRM, and ROI analysis. Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
| AspireIQ It describes itself as an intelligence marketing platform built for advocacy. Ideally, the “community” shares similar values and passion tied to your brand beyond the product or service you sell. Detail here Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
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| HypeAuditor The AI feature of this platform analyzes and ranks bloggers by quality followers and authentic engagement. The AI knows the difference between "real followers" and "paid followers". Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers: Robust influencer data and analysis, including:
Who should use it:
| NeoReach This robust platform has managed more than $250 million worth of influencer marketing campaigns to date. This is an enterprise-level influencer marketing tool whose customers include Airbnb and Walmart. Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
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| Mavrck As a leading influencer marketing platform for micro-influencer marketing, this platform is aimed squarely at enterprise and Fortune 500 companies. It offers more features and higher price points than others. Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
| PopularPays The platform has a community of over 60,000 individuals with a robust search engine and relationship suite feature set. Users collaborate with selected partners via Threads, or at scale through the Campaign workflow tools. It’s best known for its TikTok influencer search engine. Details here. Key Selling Pointers:
Who should use it:
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| CreatorIQ CreatorIQ was developed to offer influencer marketing that was more brand-safe, data-driven, and transparent to meet the increasing needs of marketers. Like Neoreach, CreatorIQ focuses on the enterprise market—its customer base includes Unilever and Disney. Details here. Source: Zen Media Key Selling Pointers:
Who should use it:
| Heepsy This platform analyzes the followers, likers, and commenters of the influencer in order to verify the influencers’ authenticity. The platform identifies the demographics of an influencer’s followers and other audience analysis. Heepsy has a database of over 7 million influencers on Instagram and YouTube. Details here. Source: Zen Media Key Selling Pointers:
Who should use it:
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| Influence.co With the usual influencer marketplace services, this platform also acts very much like a social media platform. This helps brands sustain the types of authentic and long-term relationships that are intrinsic in influencer marketing. Influence.co now has a social network and marketplace with more than 250,000 members, 150,000 of whom are influencers, 70,000 businesses, and 30,000 others. Details here. Source: Zen Media Key Selling Pointers:
Who should use it:
| Post for Rent Influencer marketing’s explosive growth happened when brands realized consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large numbers of people. Post for Rent serves all sizes of brands, as well as agencies and talent managers. Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
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Next Steps
Before getting started, outline your strategy in a more targeted and detailed manner. Depending on the industry and size of your business, some examples of influencer marketing goals might be: 1. Increase brand awareness, 2. Precipitate brand engagement, Generate Leads, 3. Promote Sales, 4. Promote New Product, 5. Drive Traffic to Your Website,
6. Increase Social Media Following, 7. Improve Customer Loyalty
Before getting started, outline your strategy in a more targeted and detailed manner. Depending on the industry and size of your business, some examples of influencer marketing goals might be: 1. Increase brand awareness, 2. Precipitate brand engagement, Generate Leads, 3. Promote Sales, 4. Promote New Product, 5. Drive Traffic to Your Website,
6. Increase Social Media Following, 7. Improve Customer Loyalty
Enchant People
"Your goal is not to make money from them or to get them to do what you want, but to fill them with great delight." Guy Kawasaki
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