Before starting this article, I hopped over to Google Trends to take a quick pulse as to what users have been searching for in the field of digital marketing in the last 90 days.
Sure enough, it is the perennial fine tuning of 'SEO', also known as Search Engine Optimization.
Keeping up with Google Trends — What is the use of Google Trends
Google Trends is a global online tool by Google that helps you visualize and analyze trends in people's search behaviur within Google Search, Google News, Google Images, Google Shopping and YouTube. It is a powerful tool when it comes to reviewing the success of your brands' SEO strategy.
Subscribe to a Google Trends alert to get email updates on topics and searches in your region.
Become an Expert in Google Trend Lessons
The World of SEO is dynamic and ever changing.
Here are the must know stats of SEO that will help you fine tune SEO strategy, increase website traffic, and boost conversions.
The 8 Must Know SEO Tweaks for Your Content Creation as you Move On to 2021
6. Include Human Friendly Keywords in Your URL
A good URL structure provides both users and search engines an idea of what the destination page is all about.
According to Google:
"A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers)."
7. Lay out a Strategy in Building Backlinks
Backlinks are links from third party sources that point to your website, in comparison to internal links that exist between two pages within your website.
Google doesn't care how interesting your content is – it cares about how interesting other people think your content is. And Google measures that primarily through links to your website, or backlinks. Backlinks are one of the most important factors in how search engines figure out how high they should rank your content.
8. Publish Long Form Content
When a search query is typed into Google, the search engine crawls websites for content that will help solve that user's query. Web pages that have a longer time spent on site than others suggest to Google that browsers found that information important enough to stay on that page.
As a result, Google is more likely to suggest that page above others. Research dictates that long-form articles (posts with 3000+ words) get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).
An example of long form content.
According to Hubspot, here are 8 ways of writing long form contact
On-page SEO is all about using keywords and content to explain a topic that searchers enjoy reading. However, it's also a way to let search engines know the purpose of the page and what it's about.
This technique includes optimization of content by adding keywords to a few places that create a good user experience for the reader, which also happens to make it an easy-to-crawl page for a search engine. For this very reason, on-page SEO still holds a lot of klout in the eyes of inbound marketers. Heck, even Matt Cutts, the face of Google’s search algorithm, said that content is how they are able to rank sites without any extra contextual information.
Take a deep dive with these articles:
Google’s Search Engine Optimization Starter Guide: Official documentation from Google that helps new marketers and webmasters alike.
Google-friendly sites: More official documentation on building Google-friendly websites.
Page Speed Insights
On-page ranking factors from Moz
Google’s ranking factors
The Short Cutts: Brief summaries of Matt Cutts' Webmaster Videos for Google
"Your goal is not to make money from them or to get them to do what you want, but to fill them with great delight." Guy Kawasaki
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