DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION

MARKETING DELIGHTS

Brand Behavior | Social Media | Paid Media | SEO | SEM

The Decline of Paid Ads and The Rise of Organic Content

1/20/2014

0 Comments

 
The Decline of Paid Ads and The Rise of Organic Content
With changes in Google algorithm, that supports educational content like blog posts and videos instead of simple website urls, it is no surprise that Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links. 
Organic wins 94% of the time versus paid search result.
For the marketers out there, create content that connects with your audience and compels them to interact with your brand.
Related Article:
Google Hummingbird Demands Mobile-First Content

The days of interruptive marketing are but a distant memory and the
Internet has permanently changed the way we interact and exchange information. Today, 8 out of 10 people identify themselves as blog readers, and 23% of all time spent online is spent on social media sites, sharing content. To take advantage of this new buyer behaviour, cultivate an active online presence.

HubSpot’s research shows that 75% of users never scroll past the first page of search results.  Now, more than ever, it is vital to continue creating compelling, educational content that people love and share.

Did you Know?

Microsoft Research reports that people spend only 10 seconds on your homepage before leaving if they don’t immediately connect with your marketing messages.
61% of B2B marketers rate webinars as the most effective content-marketing tactic. Webinars are great educational offers for that middle-of-the-funnel prospect who has started the research phase of his or her buyer journey and is now getting into the consideration phase, looking for more information.

80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement. The bottom line: We don’t want to be sold to, we want to be educated, and articles deliver the kind of information your prospects are seeking in order to make smart, well-informed decisions.
Related Article: Content marketing is about optimizing the dialogue between a company and its customers for profitable outcomes

60% of the population are visual learners and articles with images get 94% more views over those without an image.
Related Article:  How Live Talks Become Visual Content
B2B companies that blog, generate 67% more leads per month than those that don’t.
If you have an active blog, you have a better chance of making a connection with your website visitors.

Image credit: http://adsoftheworld.com/


Helpful article:
Read more about inbound marketing that works!


Articles you might like:
creativity demystified
Be a Creator. Not a Mindless Consumer
You are a Creator in " jeans and a t-shirt, and within you dwells the infinite wisdom of the ages and the sacred creative force of All that is, will be and ever was.”
Leran to combine the practical & the metaphysical, to unleas the creator within.

take creativity out on a ride
Take Creativity Out
on a Ride

The dynamic blend of a strong brand proposition and a compelling brand personality gives birth to a powerful brand expression.
Drive Demand  by Creatively Expressing your Brand


0 Comments



Leave a Reply.

      Adapt or Risk Extinction

    Submit

    Enchant People

    "Your goal is not to make money from them or to get them to do what you want, but to fill them with great delight." Guy Kawasaki

    RSS Feed

    Categories

    All
    Brand Marketing
    Buyers Search Intent
    Contact Marketing
    Content Marketing
    Context Marketing
    Influencer Marketing
    Seo
    Tools For Page Optimization
    Trade Show Marketing
    Visual Marketing

    Archives

    July 2021
    December 2020
    July 2014
    January 2014
    November 2013

    This website uses marketing and tracking technologies. Opting out of this will opt you out of all cookies, except for those needed to run the website. Note that some products may not work as well without tracking cookies.

    Opt Out of Cookies
 #design to delight
For design consultation and
powerful brand exploration --
contact: sarmistha.tarafder@gmail.com
Brand Marketing
Creative Thinking
Design Thinking
Technology Delights
Marketing Delights
My Observations


  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION