Staying Power in the Age of Disruption

Marketing has gone tremendous disruption over the last decade. Here are some ideas that have demonstrated stupendous staying power in the field of this ever changing landscape.

Crowdsourcing “A central principle animating crowdsourcing is that the group contains more knowledge than individuals,”  Coined by Jeff Howe in a 2006 Wired magazine article The Rise of Crowdsourcing, the idea is to leverage collective intelligence to create something of value. Good examples are: IdeaExchange from Salesforce, MyStarbucksIdea.com and IdeaStorm.com from Dell.

Customer Reviews "Suddenly, everything is about the product and its ability to meet expectations, not just how you market it." Alejandro Camino, VP Marketing and Communications at Softtek. People's perception of products and services are impacted by customer reviews and ratings. Sellers Beware!

Diversification Dividend "Marketing has become a LEGO blocks game." Luis García de la Fuente, CEO FactoríaDeClientes.com A single marketing campaign can contain a viral video, live webinar, inforgaphic, social media interaction, email promotion and behaviorally targeted advertising. Diversification is the secret to brand nourishment!  Read more.

Experiential Marketing Experiences are emotional, personal and tangible!  Offer in-depth experiences that stimulates people’s senses. Do it and your brand will triumph.
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Gamification “Games and research into human psychology have taught us that people are happier when they earn something, rather than when it is given to them,” Darren Steele, the strategic director of Mindspace. Now, you know the popularity of Safeway Club Card.

Mashup An abstraction that helps people see new connections between seemingly disparate concepts. All the rave about Skyline Windscape is nothing more than a mashup between oxygen and displays. How you trap oxygen within the folds of fabric. The result: A marvelous air powered exhibit system, another industry first.

Mobile First is all the rave now. With half of U.S. mobile consumers owning smartphones,“Now is the best time to start leveraging mobile marketing, because it’s still relatively new in the eyes of both marketers and consumers,” Marketing in the Moment...     Read more

Offline Links Propagates Inbound Links/Leads  We know that Inbound links expands your brand horizon, generates direct/indirect traffic and helps optimize your search engine rankings. However, did you know that  Offline is the New Online Link Building Strategy . Our online inbound leads went up by 22% by focusing on the trade show event #CES 2014

Product Placement You, the marketers are the creators of valuable content and can place product information in your blog posts, ebooks, webinars, videos and presentations, while generally appealing, include information about what your company does and how that might benefit the prospect. Here is my attempt at it.

Prosumer Integral part of web 3.0 culture, Prosumers are the result of cross pollination between consumers and producers in the online media landscape. "Common consumers who were predicted to each become active to help personally improve or design the goods and services of the marketplace" Dave chaffrey, CEO and co-founder, Smart Insights. Read more, on how you to transform your clients into brand ambassadors.

Personalization "Being able to directly talk to a need is magical." Hope Neiman, Chief Marketing Officer at EMN8. Dynamic content is the outcome of such desire to personalize content– provide prospective customers a seamless, near intuitive path down the sales funnel—one that would recognize each potential buyer as an individual and adapt to his or her needs.

Segmentation allows organizations to target a prospect or a customer with the most relevant messages to her needs and preferences. According to eMarketer, 39% of marketers who practice list segmentation see better open rates and 28% see lower opt-out and unsubscribe rates. “Successful Direct Marketing pros will alter their tactics to overcome inbox clutter and increase relevancy.” Forrester Research Vice President and Principal Analyst David Daniels. Do it, and your prospects will love the marketing delights that you send them over.

Transparency "Information is so much more valuable if people are opting to share it with you.“ Cameron Chapman. Transparency is the social currency of our digital age. It encourages your audiences to become active participants in this new cultural revolution. A must read: Radical Openness: Four Unexpected Principles for Success

Visual Content “Less text please, more graphics – we’d rather see it than read it.”  Iris Shoor, the co-founder and VP  Product Marketing at Takipi.  Visual storytelling as a means of spreading a marketing message is crucial to your brand existence.
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Virality "Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause." SETH GODIN, Marketing Author & Speaker. “Being viral isn’t the hard part,” observes Godin. “The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss.”

“What is in it for me?” It is the value proposition that propels people to take action. Why will anyone choose to engage with your brand? Check out these Facebook ads with good value proposition.

Wireless "We’ll look back and see that wireless, not the Internet, made the greatest change." Richard K. Marketing Sociologist… A definite game changer indeed. An increasing result of this is Geotargeting is a method of marketing in which you deliver a message based on the location of your audience... in case you were wondering why
Lowes and Walmart are wired up with the wireless technology.... Read more

Want to know more?
Read about 83 other ideas that will make you a prolific marketer!

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