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How to Find Influencers? Is there is Search Engine for Influencer Marketing?

12/2/2020

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Searches for Influencer Marketing has gone up by 1500% over the last 4 years
Who are Influencers & What is Influencer Marketing?

The simple answer: an influencer is someone who influences others.
'Celebrities' were the original influencers.
Celebrity endorsements are the original form of 'influencer marketing'.
As seen here, some of the images from web on conventional influencer marketing.

Who are the Influencers of the 21st Century?

In our digital social media world, social content creators who are perceived as experts in their niches — to promote your brand or product. These people have put the time and effort to engage groups of followers on social media. These people are trusted by their tribe.  They are known simply as “social media influencers.”
When Macy's invited a group of influencers to a preview event for their new watch collection, these influencers used their own style and tone to get the word out.  source: Hootsuite
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How Effective is Influencer Marketing?

The Convincing Stats for Influencer Marketing.
  • 71% marketers find that influencer marketing leads are better quality than other lead generation resources.
  • LinkedIn is the most effective social media site for sharing content and garnering
    audience engagement
  • Over half of the online population follows a celebrity or influencer on social.
  • 49% of buyers rely on influencers for purchase decisions.
  • 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
What are the Influencer Marketing Channels?

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Snapchat
  • Blogs
  • You Tube
  • E-mail
  • Newsletter
  • Digital Print ads
  • Television
What are the Influencer Marketing  Content Types?

  • Blog Posts
  • Instagram Post/Stories
  • Facebook Posts
  • Sponsored Facebook Live
  • Twitter Posts/videos
  • Snapchat posts/videos
  • Emails
  • Linkedin Posts/Videos
  • YouTube videos
  • Magazine/newspaper articles
  • Television appearances/videos

The main difference between conventional and digital influencers:
In the conventional format, the celebrity is bounded by brand parameters. When it comes to the 21stC digital landscape, the influencer decides on how to incorporate the brand product as he/she sees fit.

How to Locate Influencers?
As you know by now, Influencers are specialists in their niches. These individuals have influence over an audience you might be trying to reach, and can be helpful marketing to those buyers. So, how do you find them.

Yes, you can spend hours scrolling through social feeds, researching an influencer’s content and following, and then crafting an email that you hope gets noticed, or you can use technology to find influencers: influencer search engines and different apps.
Technology Tools and Platforms to Search and Interact with Influencers
Followerwonk
This tool from Moz allows you to search for relevant influencers on Twitter based on keywords and location. It’s a great first tool to use when building your list of potential influencers to engage and partner with.

Hootsuite
Hootsuite search streams can help you discover influencers by monitoring conversations relevant to your industry across multiple channels.

Right Relevance Pro
This app can search out top content shared by influencers based on topic and location. Use it to identify thought leaders and discover potential influencer partnerships based on the quality of the content they share.
Inspiring EXAMPLES OF INFLUENCER MARKETING CAMPAIGNS
Fourstarzz Influencer Recommendation Engine
This app provides custom influencer recommendations. It helps predict estimated reach, engagements, and other campaign results.

Buzzstream and Buzzsumo
These tools offer products to find influencers in fields like tech, communications, retail, and more, as well asmanage influencer campaigns.

PeerIndex
As a tool that specializes in social analytics and influence, this will help to determine what constitutes important content and who is delivering that content across Twitter handles, specifically.

Google Blog Search
For companies searching specifically for bloggers with a large following, this tool is a great place to search for the leading bloggers within your industry.
HOW TO REACH OUT WITH INSTAGRAM HASHTAG

Influencer search engines are great tools to use if you’re looking for influencers for your next campaign. Many of these platforms offer multiple search features, as well as communication, payment, and tracking tools. 

Upfluence
This influencer platform lets you identify organic influencers in a  brand’s own customer base and website audience. Their platform has built-in influencer search, CRM, and ROI analysis. Details here.
Source: Influencer Marketing Hub and Zen Media

Key Selling Pointers:
  • Premium influencer campaign management
  • Product placement outreach
  • Influencer event management
  • Payment and transaction services

Who should use it: 
  • Agencies
  • Brands
AspireIQ
It describes itself as an intelligence marketing platform built for  advocacy. Ideally, the “community” shares similar values and passion tied to your brand beyond the product or service you sell. Detail here
Source: Influencer Marketing Hub and Zen Media

Key Selling Pointers:
  • Drive brand awareness 
  • Generate authentic content at scale 
  • Boost engagement and retention
  •  Improve your products 
  • Maximize your sales

Who should use it: 
  • Brands
  • Marketers 
  • Content creators
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HypeAuditor
The AI feature of this platform analyzes and ranks bloggers by quality followers and authentic engagement. The AI knows the difference between "real followers" and "paid followers". Details here.
Source: Influencer Marketing Hub and Zen Media


Key Selling Pointers: 
Robust influencer data and analysis, including:
  • Their current ranking (and the change since last month for some lists only)
  • The influencer’s Instagram username 
  • Main topics the influencer posts about 
  • Their audience country 
  • Their followers 
  • An estimate of their authentic engagement

Who should use it: 
  • Brands
  • Agencies
NeoReach 
This robust platform has managed more than $250 million worth of influencer marketing campaigns to date. This is an enterprise-level influencer marketing tool whose customers include Airbnb and Walmart. Details here.
Source: Influencer Marketing Hub and Zen Media

Key Selling Pointers: 
  • Find and manage talent with easy search features.
  • If you are look for a You Tube super star of an Instagram Celebrity, this is the platform for you.
  • Coordinate each step of your campaign fulfillment process
  • See what’s working and what isn’t with intuitive analytics

Who should use it:
  • Agencies
  • Brands 
SOCIAL LISTENING IN THE AGE OF UNIVERSAL UNCERTAINTY
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Mavrck
As a leading influencer marketing platform for micro-influencer marketing, this platform is aimed squarely at enterprise and Fortune 500 companies. It offers more features and higher price points than others.
Details here.
Source: Influencer Marketing Hub and Zen Media

Key Selling Pointers: 
  • Influencer marketing 
  • Ratings and reviews 
  • Referral programs 
  • Ambassador programs 
  • Digital focus groups and surveys 
  • Full-stack content creation 

Who should use it:  
  • Enterprise brands 
  • Agencies
PopularPays
The platform has a community of over 60,000 individuals with a robust search engine and relationship suite feature set. Users collaborate with selected partners via Threads, or at scale through the Campaign workflow tools. It’s best known for its TikTok influencer search engine.
Details here.

Key Selling Pointers: 
  • Find and vet influencers and creators 
  • Manage influencer and creator relationships
  • Chat with influencers and creators
  • Collaborate at scale 
  • Data and performance all in one

Who should use it:  
  • Brands 
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CreatorIQ
CreatorIQ was developed to offer influencer marketing that was more brand-safe, data-driven, and transparent to meet the increasing needs of marketers. Like Neoreach, CreatorIQ focuses on the enterprise market—its customer base includes Unilever and Disney. Details here.
Source: Zen Media

Key Selling Pointers:
  • Audience profiles
  • Growth history
  • Cross-platform content to find, assess, and qualify over 15 million creators before adding them to your network
  • Surface the best creators for your brand with the discovery engine built for scale

Who should use it:  
  • Enterprise brands 
  • Influencers 
Heepsy
This platform analyzes the followers, likers, and commenters of the influencer in order to verify the influencers’  authenticity. The platform identifies the demographics of an influencer’s followers and other audience analysis. Heepsy has a database of over 7 million influencers on Instagram and YouTube. Details here.
Source:  Zen Media

Key Selling Pointers:
  • Create and export lists of your selected influencers
  • Advanced filters for niche searches
  • Access to Influencer database

Who should use it:  
  • Brands 
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Influence.co
With the usual influencer marketplace services, this platform also acts very much like a social media platform. This helps brands sustain the types of authentic and long-term relationships that are intrinsic in influencer marketing. Influence.co now has a social network and marketplace with more than 250,000 members, 150,000 of whom are influencers, 70,000 businesses, and 30,000 others. Details here.
Source:  Zen Media

Key Selling Pointers:
  • Manage all aspects of your influencer marketing in one place 
  • Build and manage complete communities for every business 
  • Execute campaigns on clients’ behalf

Who should use it:  
  • Brands
  • Agencies
  • Influencers 
Post for Rent
Influencer marketing’s explosive growth happened when brands realized consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large numbers of people. Post for Rent serves all sizes of brands, as well as agencies and talent managers. Details here.
Source: Influencer Marketing Hub and Zen Media


Key Selling Pointers:
  • See the demographics of the follower base for your selected influencers. 
  • Robust campaign and talent management 
  • Brands, agencies, and talent managers can manage their entire workflow, payments, and reporting.

Who should use it:  
  • Brands
  • Agencies 
  • Influencers/Creators
Next Steps

Before getting started, outline your strategy in a more targeted and detailed manner. Depending on the industry and size of your business, some examples of influencer marketing goals might be: 1. Increase brand awareness, 2. Precipitate brand engagement, Generate Leads, 3. Promote Sales, 4. Promote New Product, 5. Drive Traffic to Your Website,
6. Increase Social Media Following, 7. Improve Customer Loyalty

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