You the Marketers, are the Architects of the Customer Experience!
Customized content for each consumer will be growing trend for 2014 and beyond. You now have technology in place to capture the range of customer behavior in your emails, on your website, in your mobile app, at your physical locations, "even on your customers’ morning runs — and attribute them to individuals." Technology has now made the quantum leap that captures these cross-channel, cross-device customer behaviors, it’s up to you, marketers to weave an engaging story.
Bryan Brown, Vice President of Product Development, Silverpop specifies 3 Key Tactics that encourages customers experience.
Pick a channel you’ve never individualized before and add an element of personalization.
Or, add more customized content to an existing channel to make it more helpful, fun and/or engaging.
Look for creative ways to use customer behaviors to drive cross-channel interactions.
Maybe a mobile app interaction is reflected on the website. Or an in-store exchange drives an SMS. Or a retweet leads to an email.
Make real time your mantra. Whether it’s a contact who just abandoned a shopping cart, exited your store after a test drive or posted a product review, the timeliness of your response can make a difference. Configure your business rules and automated programs to make it happen.
Read more about the 7 Key Marketing Trends for 2014 - and Tactics for Thriving in the New Year
"Your goal is not to make money from them or to get them to do what you want, but to fill them with great delight." Guy Kawasaki