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Avoid Words Hated By People and Technology

11/24/2013

1 Comment

 
Avoid words hated by Spam Filters

THE ULTIMATE LIST OF SPAM TRIGGER WORDS

Your email won't get read if it's caught by a SPAM filter.  Most people know some of the words that trigger filters, like "FREE" and "CIALIS," but few people realize that there are actually about 100 of these words. In addition to the above, MailChimp has identified three words that generally get through SPAM filters but which for some reason, people don't like when it comes to opening emails: Help, Percent off (% off), and Reminder.

With this in mind, here are two subject lines from MailChimp's research.  The first received open rate of less than 1%, the second an open rate of over 90%:
Wrong:
Subject: Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006
Right:
Subject: Your April Website Stats

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1 Comment
Dana R link
6/6/2022 05:58:53 pm

Thoughtful blog, thanks for sharing

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  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION