[As Rebecca Lieb puts it] ... But, content marketing is not new. In 1895, John Deere published the first journal of its kind teaching farmers all about the latest in technology and trends in the industry. More than 100 years later and with 1.5 million in distribution to 40 countries, The Furrow could be the most successful content marketing initiative in history. Since then, thousands of companies have used content marketing (to an extent), but never have we seen marketing professionals focus so much on content craze.
If you have any sort of web presence, you are a publisher. Think like one and build a digital content strategy that enhances, embraces and exhilarates your audience and skyrockets your conversion rate. This book is a must read for this year!
"Your goal is not to make money from them or to get them to do what you want, but to fill them with great delight." Guy Kawasaki