2014 Must Read: Yes Digital Changes Everything

[As Rebecca Lieb puts it] ... But, content marketing is not new. In 1895, John Deere published the first journal of its kind teaching farmers all about the latest in technology and trends in the industry. More than 100 years later and with 1.5 million in distribution to 40 countries, The Furrow could be the most successful content marketing initiative in history. Since then, thousands of companies have used content marketing (to an extent), but never have we seen marketing professionals focus so much on content craze.

Why?

• Buyers accept content from brands and brand ambassadors more than ever. In other words, you don’t have to be The Wall Street Journal to find and engage readers. (Learn to create brand ambassadors)
• Buyers find 99% of purchase information by themselves. The consumer is now in complete control and doesn’t care much for your sales processes.
• Shrinking media budgets are leaving an opportunity for YOU. The traditional media model is hurting, and many of those media companies aren’t investing in content areas that YOU can cover more effectively.

“Content marketing is about optimizing the dialogue between a company and its customers for profitable outcomes. The better the conversation is, the more attention it attracts, and the more your customers are compelled to talk and buy. Almost any company or service can find a content marketing strategy that will work for it." --Bryan Eisenberg, marketing speaker and co-author of The Wall Street Journal,BusinessWeek, USA Today, and The New York Timesbestselling books Call toAction, Waiting For Your Cat to Bark?, and Always Be Testing

If you have any sort of web presence, you are a publisher. Think like one and build a digital content strategy that enhances, embraces and exhilarates your audience and skyrockets your conversion rate. This book is a must read for this year!

---