DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION


SarMISTHA TARAFDER

sarmistha.tarafder@gmail.com


EXPERIENCE IN THE MAKING

Strategic Thinker and Adventurous Creator

1. Responsible for co-creating, promoting and propagating digital presence for Skyline Bay Area.
2. Responsible for building and sustaining Skyline’s competitive landscape.
Examples:
exhibits.skybay  | Virtual Showroom Experience



3. Responsible for shaping value proposition for clients and prospects via  digital content, virtual and live events.

4. Responsible for helping our clients to perform their best by delving into their challenges and creating materials to help them navigate their jobs.
Few Examples:
Design Upgrades for the 4th Industrial Revolution
How To IntensifyYour Tradeshow Impact

Effectively Planning for Trade Show Success
Trends and Outlook for International Exhibiting
ROI Calculator and Estimation Tool
Guideline and Brand Constructs for Booth Design


5. Responsible for advising existing clients and coming up with a vision for new prospects (e.g. Solar City), on varied ways to maximize their trade show presence and propagate their brand utility.

Few Examples:
AWS re: Invent
Interactive Ideas for Oracle Open World

InfoComm
RSA Conference

Consumer Electronic Show

6. Responsible for researching and publishing hard trends that will be shaping our clients’ business growth in the foreseeable future.

Few Examples:
Building Industry Vertical Awareness
— Cybersecurity
— Food and Technology
— Healthcare
Archive: This Week in Tech, Trade and Events

7. Responsible for forging an editorial calendar and executing across multiple platforms, including website, webinars, videos, newsletters, social media, email marketing and content marketing in general

Few Examples:
Linkedin Publishing
Video— Our Craft
Monthly Highlights — Humanize Your Brand
Client Trustimonials

8.  Responsible for segmenting customer categories based on venues for campaign analytics.
9. Responsible for setting up and tracking email campaigns.
10. Responsible for follow up engagement with campaign respondents.
12. Responsible for setting up surveys to better understand our customers’ needs.
13. Proficient with Tweeter, Facebook, Linkedin, Pinterest, ConstantContact, HubSpot,
Adobe Suite, 3D Strata Software


DOWNLOAD THE TEXT résumé
DOWNLOAD THE VISUAL résumé
  • Circles at Play
  • Add Extra to Ordinary
  • Fool the Brain
  • Capture the Hearts
  • Retro Redefined
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Picture
More views
Picture

How do you differentiate yourself when you are in the business of selling ordinary bottles?
One way to go about doing it: build an overhanging structure and pronounce your dominance
More Views

Picture

How do you make a fabric backwall look like a 3D storefront?
— You do it with props, lights, graphics and proportions
Fusion of Opposites — Retro feel for the 21st century audience



 #design to delight
For design consultation and
powerful brand exploration --
contact: sarmistha.tarafder@gmail.com
Brand Marketing
Creative Thinking
Design Thinking
Technology Delights
Marketing Delights
My Observations


  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION