All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. Chinese Military General: Sun Tzu
SureStep has done exactly that. Designer, Greg Matheison has incorporated the strategy of Adventurous Creativity and established the brand on high grounds. A company with patents for children with low muscle tone having trouble with stability due to pronation provide bracing for normal movement and function. In an effort to paint a picture of a child's normal life using SureStep, the booth stand design was anchored in the center field by a conceptual tree house. It is Bold. It is Defining. It is Purposeful. The purpose of this messaging is not about the product. It is about bringing fun and adventure in a child's life. The brand has now secured victory.