USING PERSONALIZATION
I. What is Personalization?
How does personalization fit into a larger contextual marketing strategy?Personalization is a tool that you can use inside of your larger contextual marketing strategy. It allows you to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to him or her using their personal details.
Contextual marketing is a way to reach large, targeted groups of people that have something in common, such as their lifecycle stage. |
What are the four property categories for personalization?
While you can use essentially any custom contact property that you create and collect on your forms, there are four categories for personalization:
Contact properties will contain tokens like first name, email address and the like. Company properties will have industry, company name, and total revenue and other details about the contact’s company. Office location properties will have tokens such as city, state and postal code. HubSpot Owner properties for first name, last name and signature, all of which belong to the HubSpot users. The personalization token corresponds to your contacts database in HubSpot |
II. How do You Use Personalization
What types of questions do you need to ask in order to assess the data in your Contacts database? |
What are the two personalization purposes? How do you achieve each of these purposes? |
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CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
What is a default value for a personalization token? |
CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
What kind of information can create alarm for users and should be avoided in personalization? |
CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
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CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
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