SEGMENTING WITH CONTEXT
I. Why is Segmentation Important with Smart Content?
How does segmentation impact contextual marketing?Showing the most relevant information to your users creates a great experience for them. Segmentation is what makes contextual marketing possible. Segmentation is going to help you better personalize your content and in the end, better targeting results and better conversion rates.
|
What are the five different ways to segment your audience? |
How do inbound salespeople approach the exploratory process in the right way? What’s the formula?
|
|
II. How to create content for the different segmentation options based on
the user’s context
What is needed to create content for a list of contacts?
|
What is needed to create content based on lifecycle stage?
Lifecycle stages allow you to categorize your users by how far along in their decision - making process they are.
Is this a user’s first visit? Are they talking to your sales team? Have they been a customer for a while? This type of segmenting is most likely already in your contacts tool, and you’ve probably been using it in your emails already. In HubSpot, the lifecycle segments are: Subscriber (that is, to your blog), Lead, Marketing Qualified Lead, Sales Qualified Lead, Opportunity, Customer, Evangelist |
RESOURCES
Transcript
Slides
How to Use Lifecycle Stages
How Do I Add My Contacts to a Persona?
The Definitive Guide to Personalization for Digital Publishers
Resources for International HubSpot Accounts and multilingual HubSpot Websites
VII. Smart Forms
How do smart forms work?
|
How do smart form fields work?
|
CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
How do smart form fields different from smart text or smart CTAs?
|
CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
|
CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
|
VIII. Personalization Token
Where does the Personalization Token tool live?
How do you create and edit a new template layout?
What is the difference between setting the default values for personalization tokens in email and on other pages?
CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.