The art of technology is actually an understanding in the art of engagement.
It is a matter of understanding the behavior of your connected audience.
It is a study in digital anthropology, sociology, psychology and ethnography.
Once you understand your audience, then set forth to design a compassionate experience that will compliment their behavior and take stalk of their preferences.
Compassion is the Consort of Passion.
Compassion helps you to understand the agony of your audience.
Passion helps you to express your brand messaging with intensity and intelligence.
Passion is not about utility or function. Passion can be overcome with willpower. It is unlikely to be forgotten or ignored.
It is a matter of understanding the behavior of your connected audience.
It is a study in digital anthropology, sociology, psychology and ethnography.
Once you understand your audience, then set forth to design a compassionate experience that will compliment their behavior and take stalk of their preferences.
Compassion is the Consort of Passion.
Compassion helps you to understand the agony of your audience.
Passion helps you to express your brand messaging with intensity and intelligence.
Passion is not about utility or function. Passion can be overcome with willpower. It is unlikely to be forgotten or ignored.
PEOPLE WANT TO BE FASCINATED, AND EVEN MORE SO,THEY WANT TO BE FASCINATING2 WAYS TO PLOT YOUR 'MOVE WITH TECHNOLOGY'
How can you help your audience feel more fascinating to others?
Rather than putting all your focus on fascinating your audience...help them feel more fascinating.
People want to feel fascinated by a product or experience. In a state of fascination, we don't think and act quite logically.
We do things we don't understand, we believe messages we don't agree with and we buy things we don't want.
In short, fascination hijacks the logical evaluation process.
We have charted some technological pathways for your brand presentation with industry examples that have fascinated us.
Use these examples to unleash your imagination and transform your weak marketing messages with
bewitching marketing wickedness.
5 SECONDS IS ALL IT TAKES FOR AN ATTENDEE TO EXPRESS AN INTEREST IN YOUR BRANDHowever, if the attendee becomes distracted or confused, they will simply move away. If you communicate with a slew of haphazard and conflicting messages, it's difficult to develop a clear established understanding. You'll seem confused, or inauthentic, and the audience will be less likely to understand what you stand for.
In other words, you must learn how to fascinate them. The classic principles of 'reach' and 'frequency' does not work. Information has become commodity and attention has become scarce. Your consumers are overwhelmed with options.
YOUR INFLUENCE IS DETERMINED BY YOUR ABILITY TO GET PEOPLE TO TAKE ACTION!
It is not easy to break through and be heard.
We have charted some examples.
See where you stand...
In other words, you must learn how to fascinate them. The classic principles of 'reach' and 'frequency' does not work. Information has become commodity and attention has become scarce. Your consumers are overwhelmed with options.
YOUR INFLUENCE IS DETERMINED BY YOUR ABILITY TO GET PEOPLE TO TAKE ACTION!
It is not easy to break through and be heard.
We have charted some examples.
See where you stand...
USE YOUR TRADE SHOW BOOTH DESIGN TO HIGHLIGHT IT
Backlit graphic with edge lit border and an enticing wide perspective image is an enticing technique that drives the point. The honeycomb design effect is the sub-conscious clue that cries out connectivity loud and clear The fact is "technology is a glittering lure". Once you lure them in your booth space, have an experience laid out for them. This will help them define a journey that they will embark on. Keep in mind, if you are not proactively designing an experience for them, you cannot influence the experience that is shared about your brand. |
ACT LIKE ONe. LEAD THE PATHWAY FOR OTHERS TO FOLLOW YOU
A large screen projector, overlayed by a funky shape that gives you the perception of bending the curve — holds the gaze and brings the attendees to halt, ponder and urges to interact with the interactive screen in front of them. Taking charge of your brand leadership happens when you walk in their (customer's) shoes, learn how they connect and communicate, uncover their preferences and expectations, and above all formulating service, engagement and product strategies that add value. |
MAKE THAT tHE CENTER PIECE OF YOUR Messaging Simplify your service to basic chewable nuggets. Shock your audience into awareness with the tried and the true (80% of the masses do not buy the latest and the greatest. They buy what they understand.) Use old fashioned metaphors to highlight your services. At the end of the show use the object of the metaphor as the mega giveaway. You are not done yet. Your job now, is to turn the mega winner into your brand advocate. In the era of post commerce experience, great engagement inspires advocacy. Make effort to transform every opportunity to take advantage of your connected customers. |
The harsh reality of the market place is, if you are not adding value, you are simply taking up space. Not only spending money on weak messaging not help your brand, it will actually damage it. When you force your captive audience to watch stale messages that also happens to be irrelevant, you become boring while taking up space.
Fearsome Fascination does not have to scream to people's faces, repeat the same tired message, or stick out it's hand and lamely ask for attention with a cold-fish handshake and a business card. Rather than pushing yourself on people, pull them toward you.
Use technology to craft messages that people actually want.
INSTEAD OF BARGING IN ON TIGHTLY PROTECTED ATTENTION SPANS
ENTICE THE RIGHT PEOPLE TO BECOME MORE DEEPLY INVOLVED WITH YOU
See where you stand....
Fearsome Fascination does not have to scream to people's faces, repeat the same tired message, or stick out it's hand and lamely ask for attention with a cold-fish handshake and a business card. Rather than pushing yourself on people, pull them toward you.
Use technology to craft messages that people actually want.
INSTEAD OF BARGING IN ON TIGHTLY PROTECTED ATTENTION SPANS
ENTICE THE RIGHT PEOPLE TO BECOME MORE DEEPLY INVOLVED WITH YOU
See where you stand....
ENCASE THE 'BEFORE' AND HAVE THEM EXPERIENCE THE 'AFTER'
Lead with the strength of your industry and the benefits that will serve your attendees with the new tools that your brand is developing. Use 3D technology to manufacture visual boards that the attendees can touch, feel and play. Make them available to your fan base. Hold a contest and get ideas to better the prototype. Find ways to link your engaged audience with your digital platform andcreate shareable content that further promotes your project beyond its environment. |
USE TACTILE MATERIAL In YOUR DESIGN to UPHOLD TECHNOLOGY
Offering your visitors in-depth visual experiences is critical aspect of getting to know them with an intent to personalize content after the show is over. Here are some examples: LIKEtoKNOW — sends personalized emails showing customers a list of items they’ve liked with links to where they can buy them. Similarly, the Shazam app allows customers to identify music they enjoy and then follows up with a personalized email showing a list of recently “Shazamed” tracks. And to further the personalization, Shazam saves links to those songs on the app, so customers can play a free clip or pay to listen to the entire song. |
NEW TRICKS NEEDED FOR OUR 5 SECONDS ATTENTION SPAN
Egyptians were the original advertisers, using papyrus to create sales message and posters. Then for the next 5000 years, the development of the new marketing media and outlets kept a veritable snail's space. Then, in the second half of the 20th century, REPETITION was the high art of marketing. Until now... Our feedback from our audience proves that we could cut through the clutter and get attention! (#justsaying) |
WE ARE HERE TO HELP YOU WITH ALL YOUR TECHNOLOGY EXPRESSIONS TO KEEP YOU RELEVANT
USE TECHNOLOGY TO ENCHANT, IMMERSE AND EDUCATEBrand needs to drive choice in order to grow and prosper. Technology is the tool that helps it in the process of differentiation.
Reap benefits by using powerful tools like Unity, Open Frameworks and Touch Designer. Empower your visitor.
Don't just show your audience something, make your display design as interactive as possible. They will come away with a much rich experience if they've have the opportunity to do, create and share.
Even if a company’s products or services are relevant, it’s a unique proposition and distinct brand experience that convinces audiences to choose one brand over others.
Upgrade your game. However, do not force technology in your stand design. Your design will be successful if the technology and creative message work in perfect and complementary harmony.
OUR OFFERINGS INCLUDE:Marketing Strategy | Rental and Purchase Exhibits |Design Consultation | Design Implementation | Support, And Various Show Logistics Assistance TOOLS OF TechnologY FASCINATION INCLUDES:PROJECTION MAPPING | INTERACTIVE EXPERIENCES | LIVE EVENT INTERACTVES | APP DEVELOPMENT AND DEPLOYMENT | BUILDING GAMESMOTION DESIGN | STORY TELLING | DIGITAL SIGNAGE
USE TECHNOLOGY TO ENCHANT, IMMERSE AND EDUCATEBrand needs to drive choice in order to grow and prosper. Technology is the tool that helps it in the process of differentiation.
Reap benefits by using powerful tools like Unity, Open Frameworks and Touch Designer. Empower your visitor.
Don't just show your audience something, make your display design as interactive as possible. They will come away with a much rich experience if they've have the opportunity to do, create and share.
Even if a company’s products or services are relevant, it’s a unique proposition and distinct brand experience that convinces audiences to choose one brand over others.
Upgrade your game. However, do not force technology in your stand design. Your design will be successful if the technology and creative message work in perfect and complementary harmony.
OUR OFFERINGS INCLUDE:Marketing Strategy | Rental and Purchase Exhibits |Design Consultation | Design Implementation | Support, And Various Show Logistics Assistance TOOLS OF TechnologY FASCINATION INCLUDES:PROJECTION MAPPING | INTERACTIVE EXPERIENCES | LIVE EVENT INTERACTVES | APP DEVELOPMENT AND DEPLOYMENT | BUILDING GAMESMOTION DESIGN | STORY TELLING | DIGITAL SIGNAGE