In his book, Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work, play and explore.
He states that THE BRAIN REMEMBERS THE EMOTIONAL ASPECT OF AN EXPERIENCE BETTER THAN ANY OTHER ASPECT.
If you are wondering why your meetings are lacking the energy, now you know — you have been designing spaces to conduct business meetings that is directly opposed to what the brain is good at doing.
https://exhibits.skybay.com/blog/bid/23460/trade-show-booth-design-the-space-inside-your-space
He states that THE BRAIN REMEMBERS THE EMOTIONAL ASPECT OF AN EXPERIENCE BETTER THAN ANY OTHER ASPECT.
If you are wondering why your meetings are lacking the energy, now you know — you have been designing spaces to conduct business meetings that is directly opposed to what the brain is good at doing.
https://exhibits.skybay.com/blog/bid/23460/trade-show-booth-design-the-space-inside-your-space
If you want your attendees to listen to what you have to say, create a space that has exciting visuals punctuated with tactile extrapolation.
A SIMPLE DESIGN DELIBERATION THAT YOU CAN IMPLEMENT TODAY — If you are giving away T-shirts (which is a common gesture — make it about display art that pleasing to the eye — don't stack them.
OR, for a change, design your giveaways around the concept of 'CARING AND ATTENTION GIVING
Your audience is interested to know what makes your brand different. The more clearly and distinctly a brand can pin point it's difference the more exciting it becomes. Only, then it can spin a story to drive the points of differences. Your difference can be very small and simple. The reality is most products are virtually indistinguishable from their competitors.
Next time, when the other exhibitors are using pendant lights, you think about hanging orchids from the ceiling and you build the story line of your product that rhymes with exotic nature of the orchid.
MAKE NO MISTAKE YOU WILL HOLD YOUR CROWD CAPTIVE.
Above: Spanish designer, Hayón also designed a range of clothes and accessories to use with the scooter, which were displayed around the installation, including a series of helmets and a jacket with multiple pockets so you don’t need to carry a bag. “We tried to understand what the Citysurfer was about,” he explains. “It’s the idea of having something that allows you to move in the city with a certain kind of freedom.”
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FIBER CONNECTIVITY OF A
WOMAN'S BRAIN Best Practices focusing on Women 1. Women are attracted to images of women in groups, especially when enjoying a shared activity 2. Women engage faster with faces and respond to direct eye contact. 3. Women process language more fluently than men. Text based promotions are an effective way to stand out from the visual clutter. |
FIBER CONNECTIVITY OF A MAN'S BRAIN
Best Practices focusing on Men 1. Men tend to resolve issue quickly, due to the strong connections between the “perception” and “action” areas of their brains. Keep your message, short simple and hyper focused. 2. Men respond to images showing advancement and success. These includes images such as athletes performing a feat or skill, or an en enviable man 3. Men are attracted to spatial imagery |
HOWEVER, ROUNDNESS IS THE UNIVERSAL HUMAN LONGING
LABYRINTH The general definition of a labyrinth is “a geometric figure, with a round or rectangular external border, that makes sense only when regarded as an architectural plan, from above.” .FOR YOUR DIGITALLY DISTRACTED AUDIENCE, SUFFERING FROM CONTINUOUS PARTIAL ATTENTION, DESIGN YOUR FLOORS THAT MIRRORS THESE SHAPE. IT IS BOUND TO BRING FOCUS IN YOUR SPACE — you can also design your giveaways based on how many times a person can go around the shape — it is an hypnotic experience, with out the chemicals. "Once one begins traversing the labyrinth, either by following it with the eyes, tracing its path with a finger, or physically entering it, one becomes “lost”, unaware of one’s location within the overall configuration." NOW, YOU MIGHT LIKE TO KNOW MORE ABOUT YOUR SILENT SELLING PARTNER |