Concentric Circles in Trade Show Booth Design
A brand is not your name, your logo, or your tagline. They are are elements, but not the essence.
The stories that people tell about your brand is the essence of your brand. And, "a great brand is a story that's never completely told."
"Stories create the emotional context people need to locate themselves in a larger experience." Scott Bedbury, New Brand World
And circles create the emotional space where you tell your stories.
The stories that people tell about your brand is the essence of your brand. And, "a great brand is a story that's never completely told."
"Stories create the emotional context people need to locate themselves in a larger experience." Scott Bedbury, New Brand World
And circles create the emotional space where you tell your stories.
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As a marketing master the articles below just might inspire you to launch some fun ideas for your next event. Art of Enticement The Edge on Brand Marketing! Art of Attracting Attendees Drive Demand Through Creativity Targeting the Millennials Emotional Intelligence in Face to Face Marketing |
An Idea For Your Trade Show Marketing Success
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Have you ever wondered why some exhibit space command more traffic while others, more or less looks like a moonscape? Reason: Those spaces that are crawling with people are the spaces that communicates directly to the heart. {Always remember: We are all kids at heart. We never really want to grow up. What can you do ti tickle my heart?}
Let Them Hangout and Play People want to touch and feel things. So, let them. For example, Monster.com amuses its trade show audiences by creating a booth entirely out of touch screens. "They don't have to wait for a guided demo," says Phil Cavanaugh, Monster.com's vice president of events. "They can approach our product right away." For companies with more limited funding, iPads simulate the same interaction, says Stevenson: "You put three or four on your stand and people will pick them up." Key Take Away: Keep the environment fun. Pepper it with spaces to hang out for face to face exchange of ideas and stories. Keep the energy of the space elevated by presenters who are great speakers. Good speakers pull in droves of attendees who want to increase their skills, learn the latest industry trends, and see (and touch) a celebrity in person they would never glimpse otherwise. |
As an island exhibitor you need to bring your A-game to the table. Download it. Read it. Internalize it. And, be the star performer!
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