MODULAR EXPO DISPLAY IDEAS FOR PURPOSEFUL PRESENTATION AND MEANINGFUL CONVERSATION
EFFECTIVE OPEN BOOTH DESIGN for accelerated NETWORKING BOOTH DESIGN FOR EARLY ADOPTERS, EARLY MAJORITY, LATE MAJORITY AND LAGGARDS
Pre-Scheduled Meeting
Once you have a tentative outline of organizations or key people you’d like to meet with, reach out in advance to schedule a meeting time during the trade show or event. Designate meeting space built in for client appointments.
Visiting with Walk-ins
Make a schedule for a “walk-in” during show hours. You might not be able to schedule with them directly, but you can make a visiting plan that frees up your staff to take a walk over at various points during the day.
Design your Next Move for the NEXT SHOW,
Finally, always encourage your staff to gather information from every company’s exhibit that they visit. Being able to go over the information collectively as a team can help you strategize based on what different companies specialize in, as well as help you identify various trends within your industry.
BELOW, WE HAVE TABULATED SOME DESIGN IDEAS THAT HAVE WORKED FOR OUR CLIENTS IN SEGMENTING THEIR TARGET AUDIENCE AND FRAMING THEIR PROPOSITION TO ANCHOR THEIR MARKET POSITION
PROFIT FROM NETWORKING WITH FELLOW EXHIBITORS — THAT IS THE WAY TO DO IT IN THE COLLABORATION ECONOMYIN THE AGE OF 'ADD-ONS', "new companies entering the market can minimize marketing and sales costs by cleverly attaching to the marketing machines of more established vendors, as well as inexpensively gain access to an existing customer base."Make a schedule with your team to ensure that there is always someone manning your booth and then, make a plan to rotate various employees into the show hall itself to get the latest scoop on who, when, where and what is happening in your respective industry.
Timing Is Everything
When you do have a plan for walking the show hall — timing is really everything. Never try to work your way into a crowded trade show booth. Instead, wait until there are noticeable lulls in the activity levels on the floor. Even going on the second day of the event can mean easier access to the right people at different companies.
Get the Attendee List in Advance
Get the names of the trade show exhibitors in advance so you can pinpoint which businesses make sense to connect with during the event.
Once you have a tentative outline of organizations or key people you’d like to meet with, reach out in advance to schedule a meeting time during the trade show or event. Designate meeting space built in for client appointments.
Visiting with Walk-ins
Make a schedule for a “walk-in” during show hours. You might not be able to schedule with them directly, but you can make a visiting plan that frees up your staff to take a walk over at various points during the day.
Design your Next Move for the NEXT SHOW,
Finally, always encourage your staff to gather information from every company’s exhibit that they visit. Being able to go over the information collectively as a team can help you strategize based on what different companies specialize in, as well as help you identify various trends within your industry.
BELOW, WE HAVE TABULATED SOME DESIGN IDEAS THAT HAVE WORKED FOR OUR CLIENTS IN SEGMENTING THEIR TARGET AUDIENCE AND FRAMING THEIR PROPOSITION TO ANCHOR THEIR MARKET POSITION
PROFIT FROM NETWORKING WITH FELLOW EXHIBITORS — THAT IS THE WAY TO DO IT IN THE COLLABORATION ECONOMYIN THE AGE OF 'ADD-ONS', "new companies entering the market can minimize marketing and sales costs by cleverly attaching to the marketing machines of more established vendors, as well as inexpensively gain access to an existing customer base."Make a schedule with your team to ensure that there is always someone manning your booth and then, make a plan to rotate various employees into the show hall itself to get the latest scoop on who, when, where and what is happening in your respective industry.
Timing Is Everything
When you do have a plan for walking the show hall — timing is really everything. Never try to work your way into a crowded trade show booth. Instead, wait until there are noticeable lulls in the activity levels on the floor. Even going on the second day of the event can mean easier access to the right people at different companies.
Get the Attendee List in Advance
Get the names of the trade show exhibitors in advance so you can pinpoint which businesses make sense to connect with during the event.