It takes only Three second to form an opinion of BOOTH SPACE and "94% of that opinion is design related"
— DESIGN YOUR BOOTH TO DEMONSTRATE THAT YOU ARE A PLAYER IN YOUR INDUSTRY — SOLIDIFY YOUR OFFERING WITH
CLIENT TESTIMONIALS AND INDUSTRY RATINGS
FIND COMMON POINTS WITH YOUR PROSPECT AND YOUR CLIENTS TO HARNESS TRUSTWORTHY NETWORKING
Because, in general the adoption of new products or behaviors is a risky proposition. (Only exception EARLY ADOPTERS)
"It’s usually only people we personally know and trust and who we know have successfully adopted the innovation themselves who can give us credible reassurances that our attempts to change won’t result in embarrassment, humiliation, financial loss or wasted time."
Because, in general the adoption of new products or behaviors is a risky proposition. (Only exception EARLY ADOPTERS)
"It’s usually only people we personally know and trust and who we know have successfully adopted the innovation themselves who can give us credible reassurances that our attempts to change won’t result in embarrassment, humiliation, financial loss or wasted time."
NETWORKING FOR THE NERDS — KICK OFF THOSE MIRROR NEURONS — DESIGN YOUR BOOTH GRAPHIC TO WIDEN YOUR SCOPE AND ACTIVITY
SO, WHO ARE THESE NERDS? — A STEREOTYPE REPRESENTATION
"Nerds" are said to be introvert, socially inept, fascinated with the inner workings of technology and closely associate themselves academia. “Nerds” seem to be more intellectually motivated, valuing science, math, and studiousness in general.
DIRECT YOUR DESIGN, CATERING TOWARDS THE product of personality traitsAND conspire to ACTIVATE passion towards some ELEMENT IN YOUR SPACE --
THIS IS BOUND TO SPARK CONVERSATION
NETWORKING SETTINGS TO INSPIRE EARLY ADOPTERS —
RE-THINK THE ARCHITECTURE OF YOUR MODULAR EXHIBITS AND PRESENT YOUR PRODUCT IN SPLENDID SPATIAL FORMS
SO, WHO ARE THESE EARLY ADOPTERS?
Early adopters are risk takers. They are on the look out for advantages of your new offering. This segment of your audience are financially more secure, personally more confident and invariably more informed about a new product innovation. More often than not, they will gravitate towards innovation on the basis of a well worded news article.
CEIR research indicates 82% of “small” companies included interacting with new products among the top reasons for attending shows.
HOW TO INTERACT AND DESIGN FOR EARLY ADOPTERS?
1. If you are touting a new product or new SOFTWARE AS A SERVICE, demonstrate it, with enhanced design acumen
2. Offer superior face-to-face interaction for a limited number of early adopters to trial the new offering
3. Study the trials carefully and initiate to make the idea/product more convenient, low cost and marketable
4. Highlight your early adopters with enthusiastic media coverage
5. Promote them as your ardent evangelist. Shower them with honorary titles. See how other companies does it.
6. Recruit and train some as peer educators
7. Set up an avenue for regular feed backs
DISTINCTIVE DESIGN GENERATES THE MOST BUZZ, BUT ONLY IF YOUR PRODUCT HARMONIZES WITH A PURPOSE
Don’t go big and extravagant if your strategy doesn’t have a purpose.
Else, you will be burdened with the baggage of disappointment
Else, you will be burdened with the baggage of disappointment
NETWORKING SETTINGS TO EDUCATE EARLY MAJORITY — DELIVER AN EXPLANATION OF YOUR OFFERING WITH EXTENSIVE KNOWLEDGE BASE
SO, WHO ARE THESE EARLY MAJORITY?
Early majorities are pragmatists, comfortable with moderately progressive ideas. They will act with solid proof of benefits. These folks are cost sensitive and risk averse. They are looking to simply their job with proven methodology. They require guaranteed off-the-shelf performance, minimum disruption, minimum learning and either cost neutrality or rapid pay back periods.
"Plug-and-Play, "User-Friendly", "Value for Money" are the key words that will entice them.
Early majorities are pragmatists, comfortable with moderately progressive ideas. They will act with solid proof of benefits. These folks are cost sensitive and risk averse. They are looking to simply their job with proven methodology. They require guaranteed off-the-shelf performance, minimum disruption, minimum learning and either cost neutrality or rapid pay back periods.
"Plug-and-Play, "User-Friendly", "Value for Money" are the key words that will entice them.
HOW TO INTERACT AND DESIGN FOR EARLY MAJORITY?
1. Design your booth to stage one on one consultation or focus on groups of two or three to explain your offering.
2. Use social media, prior to the event, as a tool for them to sign up for this setting and compliment them with giveaways for early sign up.
3. Use mainstream advertising and build media stories with underlying endorsement from credible, industry thinkers.
4. Make the entry cost palatable by giving them show special prices
5. The user interface of the product must be extremely easy to use. Demonstrate it utmost TLC!
6. Show special prices should be complimented by easy application process
7. Make the encounter memorable by inviting them to activities outside your booth space.
8. Induce Incentives for the Early Adopter to share their experience with the early majority
2. Use social media, prior to the event, as a tool for them to sign up for this setting and compliment them with giveaways for early sign up.
3. Use mainstream advertising and build media stories with underlying endorsement from credible, industry thinkers.
4. Make the entry cost palatable by giving them show special prices
5. The user interface of the product must be extremely easy to use. Demonstrate it utmost TLC!
6. Show special prices should be complimented by easy application process
7. Make the encounter memorable by inviting them to activities outside your booth space.
8. Induce Incentives for the Early Adopter to share their experience with the early majority
NETWORKING SETTINGS TO WRAP UP LATE MAJORITY — FOCUS ON PROMOTING GOOD GOVERNANCE AND INDUSTRY NORMS -- NOT PRODUCT BENEFITS
SO, WHO ARE THESE LATE MAJORITY?
Late majorities are conservative pragmatists, who hate risk and very uncomfortable with new ideas. Their only driver is FOMO — fear of missing out, or not fitting in, or being left out. They are comfortable doing the same thing and following the same standards of operation, that have served them well for so long.
DIRECT YOUR DESIGN ELEMENTS WITH VISUALS OF VALIDATION FROM EARLY ADOPTERS AND EARLY MAJORITY TAKE INDIVIDUALIZED AND DEDICATED CARE IN YOUR INTERACTION WITH THIS SET OF YOUR AUDIENCE
Late majorities are conservative pragmatists, who hate risk and very uncomfortable with new ideas. Their only driver is FOMO — fear of missing out, or not fitting in, or being left out. They are comfortable doing the same thing and following the same standards of operation, that have served them well for so long.
DIRECT YOUR DESIGN ELEMENTS WITH VISUALS OF VALIDATION FROM EARLY ADOPTERS AND EARLY MAJORITY TAKE INDIVIDUALIZED AND DEDICATED CARE IN YOUR INTERACTION WITH THIS SET OF YOUR AUDIENCE