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Who are Influencers & What is Influencer Marketing? The simple answer: an influencer is someone who influences others. 'Celebrities' were the original influencers. Celebrity endorsements are the original form of 'influencer marketing'. As seen here, some of the images from web on conventional influencer marketing. Who are the Influencers of the 21st Century? In our digital social media world, social content creators who are perceived as experts in their niches — to promote your brand or product. These people have put the time and effort to engage groups of followers on social media. These people are trusted by their tribe. They are known simply as “social media influencers.” When Macy's invited a group of influencers to a preview event for their new watch collection, these influencers used their own style and tone to get the word out. source: Hootsuite
How Effective is Influencer Marketing? The Convincing Stats for Influencer Marketing.
The main difference between conventional and digital influencers: |
| Upfluence This influencer platform lets you identify organic influencers in a brand’s own customer base and website audience. Their platform has built-in influencer search, CRM, and ROI analysis. Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
| AspireIQ It describes itself as an intelligence marketing platform built for advocacy. Ideally, the “community” shares similar values and passion tied to your brand beyond the product or service you sell. Detail here Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
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| HypeAuditor The AI feature of this platform analyzes and ranks bloggers by quality followers and authentic engagement. The AI knows the difference between "real followers" and "paid followers". Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers: Robust influencer data and analysis, including:
Who should use it:
| NeoReach This robust platform has managed more than $250 million worth of influencer marketing campaigns to date. This is an enterprise-level influencer marketing tool whose customers include Airbnb and Walmart. Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
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| Mavrck As a leading influencer marketing platform for micro-influencer marketing, this platform is aimed squarely at enterprise and Fortune 500 companies. It offers more features and higher price points than others. Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
| PopularPays The platform has a community of over 60,000 individuals with a robust search engine and relationship suite feature set. Users collaborate with selected partners via Threads, or at scale through the Campaign workflow tools. It’s best known for its TikTok influencer search engine. Details here. Key Selling Pointers:
Who should use it:
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| CreatorIQ CreatorIQ was developed to offer influencer marketing that was more brand-safe, data-driven, and transparent to meet the increasing needs of marketers. Like Neoreach, CreatorIQ focuses on the enterprise market—its customer base includes Unilever and Disney. Details here. Source: Zen Media Key Selling Pointers:
Who should use it:
| Heepsy This platform analyzes the followers, likers, and commenters of the influencer in order to verify the influencers’ authenticity. The platform identifies the demographics of an influencer’s followers and other audience analysis. Heepsy has a database of over 7 million influencers on Instagram and YouTube. Details here. Source: Zen Media Key Selling Pointers:
Who should use it:
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| Influence.co With the usual influencer marketplace services, this platform also acts very much like a social media platform. This helps brands sustain the types of authentic and long-term relationships that are intrinsic in influencer marketing. Influence.co now has a social network and marketplace with more than 250,000 members, 150,000 of whom are influencers, 70,000 businesses, and 30,000 others. Details here. Source: Zen Media Key Selling Pointers:
Who should use it:
| Post for Rent Influencer marketing’s explosive growth happened when brands realized consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large numbers of people. Post for Rent serves all sizes of brands, as well as agencies and talent managers. Details here. Source: Influencer Marketing Hub and Zen Media Key Selling Pointers:
Who should use it:
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Next Steps
Before getting started, outline your strategy in a more targeted and detailed manner. Depending on the industry and size of your business, some examples of influencer marketing goals might be: 1. Increase brand awareness, 2. Precipitate brand engagement, Generate Leads, 3. Promote Sales, 4. Promote New Product, 5. Drive Traffic to Your Website,
6. Increase Social Media Following, 7. Improve Customer Loyalty
Before getting started, outline your strategy in a more targeted and detailed manner. Depending on the industry and size of your business, some examples of influencer marketing goals might be: 1. Increase brand awareness, 2. Precipitate brand engagement, Generate Leads, 3. Promote Sales, 4. Promote New Product, 5. Drive Traffic to Your Website,
6. Increase Social Media Following, 7. Improve Customer Loyalty
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 | As businesses bask in the warmth of a social media presence with increased customer interaction, branding opportunities and expanded marketing capabilities, they now need to carve out the next phase of their social evolution. They need to make the shift towards social business. What is Social Business? Social business is a concept of moving past posting compelling content, and developing it into every day business practices. “With social business you start to look at the way people are interacting in digital experiences and apply the insights derived to a wide variety of different business processes.” Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM Social business utilizes the channels to create productive experiences for everyone from customers to employees. Successful social business is all about taking what works best in social (collaboration, real-time data, and brand awareness) and applying it to other areas of the business (sales, customer service, and advertising). e.g. IBM added web pages for sales personnel with links to their Twitter and Facebook account so that they are more accessible and knowable for customers. "While creating a social brand is a necessary endeavor, building a social business is an investment..." Brian Solis Helpful article: The Path to Co-Creating a Social Business |
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 The Edge on Brand Marketing "We are not just passing into another historical period or... cultural modification.......But more specifically we are terminating the last 65 million years of life development." Thomas Berry, historian philosopher |  Habits of a Holistic Brand Change is the Lord of the Universe. Everything is in a state of becoming of continuall flux. How do you stay. How to stay centered and coherent in the swing of inevitable changes. Holistic brand wisdom from the master himself. |
With changes in Google algorithm, that supports educational content like blog posts and videos instead of simple website urls, it is no surprise that Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links.
Organic wins 94% of the time versus paid search result. For the marketers out there, create content that connects with your audience and compels them to interact with your brand.
Related Article: Google Hummingbird Demands Mobile-First Content
The days of interruptive marketing are but a distant memory and the Internet has permanently changed the way we interact and exchange information. Today, 8 out of 10 people identify themselves as blog readers, and 23% of all time spent online is spent on social media sites, sharing content. To take advantage of this new buyer behaviour, cultivate an active online presence.
HubSpot’s research shows that 75% of users never scroll past the first page of search results. Now, more than ever, it is vital to continue creating compelling, educational content that people love and share.
Did you Know?
Microsoft Research reports that people spend only 10 seconds on your homepage before leaving if they don’t immediately connect with your marketing messages.
61% of B2B marketers rate webinars as the most effective content-marketing tactic. Webinars are great educational offers for that middle-of-the-funnel prospect who has started the research phase of his or her buyer journey and is now getting into the consideration phase, looking for more information.
80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement. The bottom line: We don’t want to be sold to, we want to be educated, and articles deliver the kind of information your prospects are seeking in order to make smart, well-informed decisions.
Related Article: Content marketing is about optimizing the dialogue between a company and its customers for profitable outcomes
60% of the population are visual learners and articles with images get 94% more views over those without an image.
Related Article: How Live Talks Become Visual Content
B2B companies that blog, generate 67% more leads per month than those that don’t. If you have an active blog, you have a better chance of making a connection with your website visitors.
Image credit: http://adsoftheworld.com/
Helpful article:
Read more about inbound marketing that works!
Organic wins 94% of the time versus paid search result. For the marketers out there, create content that connects with your audience and compels them to interact with your brand.
Related Article: Google Hummingbird Demands Mobile-First Content
The days of interruptive marketing are but a distant memory and the Internet has permanently changed the way we interact and exchange information. Today, 8 out of 10 people identify themselves as blog readers, and 23% of all time spent online is spent on social media sites, sharing content. To take advantage of this new buyer behaviour, cultivate an active online presence.
HubSpot’s research shows that 75% of users never scroll past the first page of search results. Now, more than ever, it is vital to continue creating compelling, educational content that people love and share.
Did you Know?
Microsoft Research reports that people spend only 10 seconds on your homepage before leaving if they don’t immediately connect with your marketing messages.
61% of B2B marketers rate webinars as the most effective content-marketing tactic. Webinars are great educational offers for that middle-of-the-funnel prospect who has started the research phase of his or her buyer journey and is now getting into the consideration phase, looking for more information.
80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement. The bottom line: We don’t want to be sold to, we want to be educated, and articles deliver the kind of information your prospects are seeking in order to make smart, well-informed decisions.
Related Article: Content marketing is about optimizing the dialogue between a company and its customers for profitable outcomes
60% of the population are visual learners and articles with images get 94% more views over those without an image.
Related Article: How Live Talks Become Visual Content
B2B companies that blog, generate 67% more leads per month than those that don’t. If you have an active blog, you have a better chance of making a connection with your website visitors.
Image credit: http://adsoftheworld.com/
Helpful article:
Read more about inbound marketing that works!
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 Be a Creator. Not a Mindless Consumer You are a Creator in " jeans and a t-shirt, and within you dwells the infinite wisdom of the ages and the sacred creative force of All that is, will be and ever was.” Leran to combine the practical & the metaphysical, to unleas the creator within. |  Take Creativity Out on a Ride The dynamic blend of a strong brand proposition and a compelling brand personality gives birth to a powerful brand expression. Drive Demand by Creatively Expressing your Brand |
You the Marketers, are the Architects of the Customer Experience!
Customized content for each consumer will be growing trend for 2014 and beyond. You now have technology in place to capture the range of customer behavior in your emails, on your website, in your mobile app, at your physical locations, "even on your customers’ morning runs — and attribute them to individuals." Technology has now made the quantum leap that captures these cross-channel, cross-device customer behaviors, it’s up to you, marketers to weave an engaging story.
Bryan Brown, Vice President of Product Development, Silverpop specifies 3 Key Tactics that encourages customers experience.
Pick a channel you’ve never individualized before and add an element of personalization.
Or, add more customized content to an existing channel to make it more helpful, fun and/or engaging.
Look for creative ways to use customer behaviors to drive cross-channel interactions.
Maybe a mobile app interaction is reflected on the website. Or an in-store exchange drives an SMS. Or a retweet leads to an email.
Make real time your mantra. Whether it’s a contact who just abandoned a shopping cart, exited your store after a test drive or posted a product review, the timeliness of your response can make a difference. Configure your business rules and automated programs to make it happen.
Read more about the 7 Key Marketing Trends for 2014 - and Tactics for Thriving in the New Year
Bryan Brown, Vice President of Product Development, Silverpop specifies 3 Key Tactics that encourages customers experience.
Pick a channel you’ve never individualized before and add an element of personalization.
Or, add more customized content to an existing channel to make it more helpful, fun and/or engaging.
Look for creative ways to use customer behaviors to drive cross-channel interactions.
Maybe a mobile app interaction is reflected on the website. Or an in-store exchange drives an SMS. Or a retweet leads to an email.
Make real time your mantra. Whether it’s a contact who just abandoned a shopping cart, exited your store after a test drive or posted a product review, the timeliness of your response can make a difference. Configure your business rules and automated programs to make it happen.
Read more about the 7 Key Marketing Trends for 2014 - and Tactics for Thriving in the New Year
[As Rebecca Lieb puts it] ... But, content marketing is not new. In 1895, John Deere published the first journal of its kind teaching farmers all about the latest in technology and trends in the industry. More than 100 years later and with 1.5 million in distribution to 40 countries, The Furrow could be the most successful content marketing initiative in history. Since then, thousands of companies have used content marketing (to an extent), but never have we seen marketing professionals focus so much on content craze.
Why?
If you have any sort of web presence, you are a publisher. Think like one and build a digital content strategy that enhances, embraces and exhilarates your audience and skyrockets your conversion rate. This book is a must read for this year!
Why?
- Buyers accept content from brands and brand ambassadors more than ever. In other words, you don’t have to be The Wall Street Journal to find and engage readers. (Learn to create brand ambassadors)
- Buyers find 99% of purchase information by themselves. The consumer is now in complete control and doesn’t care much for your sales processes.
- Shrinking media budgets are leaving an opportunity for YOU. The traditional media model is hurting, and many of those media companies aren’t investing in content areas that YOU can cover more effectively.
If you have any sort of web presence, you are a publisher. Think like one and build a digital content strategy that enhances, embraces and exhilarates your audience and skyrockets your conversion rate. This book is a must read for this year!
 | As we all look ahead towards 2014, it is all about Social Marketing. 9 in 10 marketers will use social media marketing. Call 2014 the year of “social acceptance.” Redesign your website for the experience of your users not for search engines only. We have now transcended from the age of SEO to the age of CEO [Customer Experience Optimization]. Our technology have aided us in knowing our customers in a way that boggles the mind. We know all the numbers associated with our target audience - we know their age, location, annual income, their spending habits and so forth. Behind this veil of statistics, what we now need to know is the person with emotions and questions regarding the purchasing of your products and services. Your marketing strategy needs to be personal. When developing content always ask yourself: how relevant is your message for this person at this point of customer life cycle? Since the dawn of history, man has been nurtured by fire side stories. Our brains are hard wired to remember stories. share stories and connect with stories. You, as a marketer are the new story tellers of our digital age. “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” Brandon Sanderson Need help developing a story. Here are some pointers from Brian Tarcy. In a society inflicted by massive ADD, small and simple is your ticket to drive attention and retain registration. David Armano of global social agency Edelman Digital calls mini content, like the six-second video platform Vine, "the second coming of YouTube." He adds, the best way to reach someone is in those "in-between" moments when they're flipping through content on a mobile device. Read more: http://www.entrepreneur.com/article/229806#ixzz2mA401zJ6 http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/ Content, Context and Contact. - should be the three pillars of your marketing strategy for 2014 and beyond. |
 Graphic Recordings Enthrall Audiences Both Online and Offline!  | Extend the life of your trade shows and live events by combining words and images in a fun format that people relate to. Why Visual Content?
“Drawing simple pictures is actually a much quicker and more efficient way to capture ideas than to capture them word-for-word.” To create this visual content, graphic recorders listen for key ideas in a conversation. They’re trained to recognize verbal cues to identify these key ideas and quickly replicate them through drawings. This skill helps them to capture the essence of a live presentation in a short amount of time — a feature that seems to enthrall audiences both online and in-person. Graphic recordings are so fresh, in fact, that much of their appeal resides in watching the process itself unfold. Read More. |
Enchant People
"Your goal is not to make money from them or to get them to do what you want, but to fill them with great delight." Guy Kawasaki
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