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How to Find Influencers? Is there is Search Engine for Influencer Marketing?

12/2/2020

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Searches for Influencer Marketing has gone up by 1500% over the last 4 years
Who are Influencers & What is Influencer Marketing?

The simple answer: an influencer is someone who influences others.
'Celebrities' were the original influencers.
Celebrity endorsements are the original form of 'influencer marketing'.
As seen here, some of the images from web on conventional influencer marketing.

Who are the Influencers of the 21st Century?

In our digital social media world, social content creators who are perceived as experts in their niches — to promote your brand or product. These people have put the time and effort to engage groups of followers on social media. These people are trusted by their tribe.  They are known simply as “social media influencers.”
When Macy's invited a group of influencers to a preview event for their new watch collection, these influencers used their own style and tone to get the word out.  source: Hootsuite
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How Effective is Influencer Marketing?

The Convincing Stats for Influencer Marketing.
  • 71% marketers find that influencer marketing leads are better quality than other lead generation resources.
  • LinkedIn is the most effective social media site for sharing content and garnering
    audience engagement
  • Over half of the online population follows a celebrity or influencer on social.
  • 49% of buyers rely on influencers for purchase decisions.
  • 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
What are the Influencer Marketing Channels?

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Snapchat
  • Blogs
  • You Tube
  • E-mail
  • Newsletter
  • Digital Print ads
  • Television
What are the Influencer Marketing  Content Types?

  • Blog Posts
  • Instagram Post/Stories
  • Facebook Posts
  • Sponsored Facebook Live
  • Twitter Posts/videos
  • Snapchat posts/videos
  • Emails
  • Linkedin Posts/Videos
  • YouTube videos
  • Magazine/newspaper articles
  • Television appearances/videos

The main difference between conventional and digital influencers:
In the conventional format, the celebrity is bounded by brand parameters. When it comes to the 21stC digital landscape, the influencer decides on how to incorporate the brand product as he/she sees fit.

How to Locate Influencers?
As you know by now, Influencers are specialists in their niches. These individuals have influence over an audience you might be trying to reach, and can be helpful marketing to those buyers. So, how do you find them.

Yes, you can spend hours scrolling through social feeds, researching an influencer’s content and following, and then crafting an email that you hope gets noticed, or you can use technology to find influencers: influencer search engines and different apps.
Technology Tools and Platforms to Search and Interact with Influencers
Followerwonk
This tool from Moz allows you to search for relevant influencers on Twitter based on keywords and location. It’s a great first tool to use when building your list of potential influencers to engage and partner with.

Hootsuite
Hootsuite search streams can help you discover influencers by monitoring conversations relevant to your industry across multiple channels.

Right Relevance Pro
This app can search out top content shared by influencers based on topic and location. Use it to identify thought leaders and discover potential influencer partnerships based on the quality of the content they share.
Inspiring EXAMPLES OF INFLUENCER MARKETING CAMPAIGNS
Fourstarzz Influencer Recommendation Engine
This app provides custom influencer recommendations. It helps predict estimated reach, engagements, and other campaign results.

Buzzstream and Buzzsumo
These tools offer products to find influencers in fields like tech, communications, retail, and more, as well asmanage influencer campaigns.

PeerIndex
As a tool that specializes in social analytics and influence, this will help to determine what constitutes important content and who is delivering that content across Twitter handles, specifically.

Google Blog Search
For companies searching specifically for bloggers with a large following, this tool is a great place to search for the leading bloggers within your industry.
HOW TO REACH OUT WITH INSTAGRAM HASHTAG

Influencer search engines are great tools to use if you’re looking for influencers for your next campaign. Many of these platforms offer multiple search features, as well as communication, payment, and tracking tools. 

Upfluence
This influencer platform lets you identify organic influencers in a  brand’s own customer base and website audience. Their platform has built-in influencer search, CRM, and ROI analysis. Details here.
Source: Influencer Marketing Hub and Zen Media

Key Selling Pointers:
  • Premium influencer campaign management
  • Product placement outreach
  • Influencer event management
  • Payment and transaction services

Who should use it: 
  • Agencies
  • Brands
AspireIQ
It describes itself as an intelligence marketing platform built for  advocacy. Ideally, the “community” shares similar values and passion tied to your brand beyond the product or service you sell. Detail here
Source: Influencer Marketing Hub and Zen Media

Key Selling Pointers:
  • Drive brand awareness 
  • Generate authentic content at scale 
  • Boost engagement and retention
  •  Improve your products 
  • Maximize your sales

Who should use it: 
  • Brands
  • Marketers 
  • Content creators
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HypeAuditor
The AI feature of this platform analyzes and ranks bloggers by quality followers and authentic engagement. The AI knows the difference between "real followers" and "paid followers". Details here.
Source: Influencer Marketing Hub and Zen Media


Key Selling Pointers: 
Robust influencer data and analysis, including:
  • Their current ranking (and the change since last month for some lists only)
  • The influencer’s Instagram username 
  • Main topics the influencer posts about 
  • Their audience country 
  • Their followers 
  • An estimate of their authentic engagement

Who should use it: 
  • Brands
  • Agencies
NeoReach 
This robust platform has managed more than $250 million worth of influencer marketing campaigns to date. This is an enterprise-level influencer marketing tool whose customers include Airbnb and Walmart. Details here.
Source: Influencer Marketing Hub and Zen Media

Key Selling Pointers: 
  • Find and manage talent with easy search features.
  • If you are look for a You Tube super star of an Instagram Celebrity, this is the platform for you.
  • Coordinate each step of your campaign fulfillment process
  • See what’s working and what isn’t with intuitive analytics

Who should use it:
  • Agencies
  • Brands 
SOCIAL LISTENING IN THE AGE OF UNIVERSAL UNCERTAINTY
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Mavrck
As a leading influencer marketing platform for micro-influencer marketing, this platform is aimed squarely at enterprise and Fortune 500 companies. It offers more features and higher price points than others.
Details here.
Source: Influencer Marketing Hub and Zen Media

Key Selling Pointers: 
  • Influencer marketing 
  • Ratings and reviews 
  • Referral programs 
  • Ambassador programs 
  • Digital focus groups and surveys 
  • Full-stack content creation 

Who should use it:  
  • Enterprise brands 
  • Agencies
PopularPays
The platform has a community of over 60,000 individuals with a robust search engine and relationship suite feature set. Users collaborate with selected partners via Threads, or at scale through the Campaign workflow tools. It’s best known for its TikTok influencer search engine.
Details here.

Key Selling Pointers: 
  • Find and vet influencers and creators 
  • Manage influencer and creator relationships
  • Chat with influencers and creators
  • Collaborate at scale 
  • Data and performance all in one

Who should use it:  
  • Brands 
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CreatorIQ
CreatorIQ was developed to offer influencer marketing that was more brand-safe, data-driven, and transparent to meet the increasing needs of marketers. Like Neoreach, CreatorIQ focuses on the enterprise market—its customer base includes Unilever and Disney. Details here.
Source: Zen Media

Key Selling Pointers:
  • Audience profiles
  • Growth history
  • Cross-platform content to find, assess, and qualify over 15 million creators before adding them to your network
  • Surface the best creators for your brand with the discovery engine built for scale

Who should use it:  
  • Enterprise brands 
  • Influencers 
Heepsy
This platform analyzes the followers, likers, and commenters of the influencer in order to verify the influencers’  authenticity. The platform identifies the demographics of an influencer’s followers and other audience analysis. Heepsy has a database of over 7 million influencers on Instagram and YouTube. Details here.
Source:  Zen Media

Key Selling Pointers:
  • Create and export lists of your selected influencers
  • Advanced filters for niche searches
  • Access to Influencer database

Who should use it:  
  • Brands 
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Influence.co
With the usual influencer marketplace services, this platform also acts very much like a social media platform. This helps brands sustain the types of authentic and long-term relationships that are intrinsic in influencer marketing. Influence.co now has a social network and marketplace with more than 250,000 members, 150,000 of whom are influencers, 70,000 businesses, and 30,000 others. Details here.
Source:  Zen Media

Key Selling Pointers:
  • Manage all aspects of your influencer marketing in one place 
  • Build and manage complete communities for every business 
  • Execute campaigns on clients’ behalf

Who should use it:  
  • Brands
  • Agencies
  • Influencers 
Post for Rent
Influencer marketing’s explosive growth happened when brands realized consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large numbers of people. Post for Rent serves all sizes of brands, as well as agencies and talent managers. Details here.
Source: Influencer Marketing Hub and Zen Media


Key Selling Pointers:
  • See the demographics of the follower base for your selected influencers. 
  • Robust campaign and talent management 
  • Brands, agencies, and talent managers can manage their entire workflow, payments, and reporting.

Who should use it:  
  • Brands
  • Agencies 
  • Influencers/Creators
Next Steps

Before getting started, outline your strategy in a more targeted and detailed manner. Depending on the industry and size of your business, some examples of influencer marketing goals might be: 1. Increase brand awareness, 2. Precipitate brand engagement, Generate Leads, 3. Promote Sales, 4. Promote New Product, 5. Drive Traffic to Your Website,
6. Increase Social Media Following, 7. Improve Customer Loyalty

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The Leap From Social Media to Social Business

7/11/2014

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Picture
As businesses bask in the warmth of a social media presence with increased customer interaction, branding opportunities and expanded marketing capabilities, they now need to carve out the next phase of their social evolution. They need to make the shift towards social business.

What is Social Business
?
Social business is a concept of moving past posting compelling content, and developing it into every day business practices.
“With social business you start to look at the way people are interacting in digital experiences and apply the insights derived to a wide variety of different business processes.” Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM 
Social business utilizes the channels to create productive experiences for everyone from customers to employees. Successful social business is all about taking what works best in social (collaboration, real-time data, and brand awareness) and applying it to other areas of the business (sales, customer service, and advertising). e.g. IBM added web pages for sales personnel with links to their Twitter and Facebook account so that they are more accessible and knowable for customers.

"While creating a social brand is a necessary endeavor, building a social business is an investment..." Brian Solis

Helpful article:
The Path to Co-Creating a Social Business

Articles you might like:
edge on brand marketing
The Edge on Brand Marketing
"We are not just passing into another historical period or... cultural modification.......But more specifically we are terminating the last 65 million years of life development."
Thomas Berry, historian philosopher

Habits of a Holistic Brand
Habits of a
Holistic Brand

Change is the Lord of the Universe. Everything is in a state of becoming of continuall flux. How do you stay. How to stay centered and coherent in the swing of inevitable changes. Holistic brand wisdom from the master himself.
_


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The Decline of Paid Ads and The Rise of Organic Content

1/20/2014

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The Decline of Paid Ads and The Rise of Organic Content
With changes in Google algorithm, that supports educational content like blog posts and videos instead of simple website urls, it is no surprise that Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links. 
Organic wins 94% of the time versus paid search result.
For the marketers out there, create content that connects with your audience and compels them to interact with your brand.
Related Article:
Google Hummingbird Demands Mobile-First Content

The days of interruptive marketing are but a distant memory and the
Internet has permanently changed the way we interact and exchange information. Today, 8 out of 10 people identify themselves as blog readers, and 23% of all time spent online is spent on social media sites, sharing content. To take advantage of this new buyer behaviour, cultivate an active online presence.

HubSpot’s research shows that 75% of users never scroll past the first page of search results.  Now, more than ever, it is vital to continue creating compelling, educational content that people love and share.

Did you Know?

Microsoft Research reports that people spend only 10 seconds on your homepage before leaving if they don’t immediately connect with your marketing messages.
61% of B2B marketers rate webinars as the most effective content-marketing tactic. Webinars are great educational offers for that middle-of-the-funnel prospect who has started the research phase of his or her buyer journey and is now getting into the consideration phase, looking for more information.

80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement. The bottom line: We don’t want to be sold to, we want to be educated, and articles deliver the kind of information your prospects are seeking in order to make smart, well-informed decisions.
Related Article: Content marketing is about optimizing the dialogue between a company and its customers for profitable outcomes

60% of the population are visual learners and articles with images get 94% more views over those without an image.
Related Article:  How Live Talks Become Visual Content
B2B companies that blog, generate 67% more leads per month than those that don’t.
If you have an active blog, you have a better chance of making a connection with your website visitors.

Image credit: http://adsoftheworld.com/


Helpful article:
Read more about inbound marketing that works!


Articles you might like:
creativity demystified
Be a Creator. Not a Mindless Consumer
You are a Creator in " jeans and a t-shirt, and within you dwells the infinite wisdom of the ages and the sacred creative force of All that is, will be and ever was.”
Leran to combine the practical & the metaphysical, to unleas the creator within.

take creativity out on a ride
Take Creativity Out
on a Ride

The dynamic blend of a strong brand proposition and a compelling brand personality gives birth to a powerful brand expression.
Drive Demand  by Creatively Expressing your Brand


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Customer Revolution Is The Staying Trend!

1/9/2014

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You the Marketers, are the Architects of the Customer Experience!

Customer Revolution Trend
Customized content for each consumer will be growing trend for 2014 and beyond. You now have technology in place to capture the range of customer behavior in your emails, on your website, in your mobile app, at your physical locations, "even on your customers’ morning runs — and attribute them to individuals." Technology has now made the quantum leap that  captures these cross-channel, cross-device customer behaviors, it’s up to you, marketers to weave an engaging story.

Bryan Brown, Vice President of Product Development, Silverpop specifies 3 Key Tactics that encourages customers experience.

Pick a channel you’ve never individualized before and add an element of personalization.
Or, add more customized content to an existing channel to make it more helpful, fun and/or engaging.

Look for creative ways to use customer behaviors to drive cross-channel interactions.

Maybe a mobile app interaction is reflected on the website. Or an in-store exchange drives an SMS. Or a retweet leads to an email.

Make real time your mantra. Whether it’s a contact who just abandoned a shopping cart, exited your store after a test drive or posted a product review, the timeliness of your response can make a difference. Configure your business rules and automated programs to make it happen
.
Read more about the 7 Key Marketing Trends for 2014 - and Tactics for Thriving in the New Year
_

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2014 Must Read: Yes Digital Changes Everything

1/7/2014

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content marketing
[As Rebecca Lieb puts it] ... But, content marketing is not new. In 1895, John Deere published the first journal of its kind teaching farmers all about the latest in technology and trends in the industry. More than 100 years later and with 1.5 million in distribution to 40 countries, The Furrow could be the most successful content marketing initiative in history. Since then, thousands of companies have used content marketing (to an extent), but never have we seen marketing professionals focus so much on content craze.

Why?
  • Buyers accept content from brands and brand ambassadors more than ever. In other words, you don’t have to be The Wall Street Journal to find and engage readers. (Learn to create brand ambassadors)
  • Buyers find 99% of purchase information by themselves. The consumer is now in complete control and doesn’t care much for your sales processes.
  • Shrinking media budgets are leaving an opportunity for YOU. The traditional media model is hurting, and many of those media companies aren’t investing in content areas that YOU can cover more effectively.
“Content marketing is about optimizing the dialogue between a company and its customers for profitable outcomes. The better the conversation is, the more attention it attracts, and the more your customers are compelled to talk and buy. Almost any company or service can find a content marketing strategy that will work for it." --Bryan Eisenberg, marketing speaker and co-author of The Wall Street Journal,BusinessWeek, USA Today, and The New York Timesbestselling books Call toAction, Waiting For Your Cat to Bark?, and Always Be Testing

If you have any sort of web presence, you are a publisher. Think like one and build a digital content strategy that enhances, embraces and exhilarates your audience and skyrockets your conversion rate. This book is a must read for this year!


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Trends in Sight: Marketing in 2014: The Year of Social

11/30/2013

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marketing in 2014
As we all look ahead towards 2014, it is all about Social Marketing. 9 in 10 marketers will use social media marketing. Call 2014 the year of “social acceptance.”

Redesign your website for the experience of your users not for search engines only. We have now transcended from the age of SEO to the age of CEO [Customer Experience Optimization]. Our technology have aided us in knowing our customers in a way that boggles the mind. We know all the numbers associated with our target audience - we know their age, location, annual income, their spending habits and so forth. Behind this veil of statistics, what we now need to know is the  person with emotions and questions regarding the purchasing of your products and services.
Your marketing strategy needs to be personal.

When developing content always ask yourself: how relevant is your message for this person at this point of customer life cycle?

Since the dawn of history, man has been nurtured by fire side stories. Our brains are hard wired to remember stories.
share stories and connect with stories. You, as a marketer are the new story tellers of our digital age.
“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” Brandon Sanderson
Need help developing a story. Here are some pointers from Brian Tarcy.

In a society inflicted by massive ADD, small and simple is your ticket to drive attention and retain registration.

David Armano of global social agency Edelman Digital calls mini content, like the six-second video platform Vine, "the second coming of YouTube." He adds, the best way to reach someone is in those "in-between" moments when they're flipping through content on a mobile device.
Read more: http://www.entrepreneur.com/article/229806#ixzz2mA401zJ6
http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/

Content, Context and Contact. -  should be the three pillars of your marketing strategy for 2014 and beyond.


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How Live Talks Become Visual Content

11/24/2013

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Live Talks Becom Visual Content

Graphic Recordings Enthrall Audiences Both Online and Offline!

Live Talks become visual content

Extend the life of your trade shows and live events by combining words and images in a fun format that people relate to.
Why Visual Content?
  • An estimated two thirds of all people are visual learners.
  • A full one fourth of our brain is devoted to processing visual information
  • Combining images with text or speech increases retention by 40%

 “Drawing simple pictures is actually a much quicker and more efficient way to capture ideas than to capture them word-for-word.”

To create this visual content, graphic recorders listen for key ideas in a conversation. They’re trained to recognize verbal cues to identify these key ideas and quickly replicate them through drawings. This skill helps them to capture the essence of a live presentation in a short amount of time — a feature that seems to enthrall audiences both online and in-person. Graphic recordings are so fresh, in fact, that much of their appeal resides in watching the process itself unfold.

Read More.



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My Observations


  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION