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MARKETING DELIGHTS

Brand Behavior | Social Media | Paid Media | SEO | SEM

Build Your Brand, Anchor Your Community, Initiate Impact

7/6/2021

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Get Busy Extending Yourself
Guest Post by Cheryl Conklin
cherylc@wellnesscentral.info
www.wellnesscentral.info


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Connecting with your community is the best way to encourage real change for your neighbors and beyond. Whether you have ample resources or are looking for ways to enact change in small ways, consider these ideas for helping out and rising up.


Volunteer Your Time, Effort, or Cash

Spending time, effort, and money (if you can) is an excellent way to begin making a change in your neighborhood. From volunteering with different groups to developing resources on your own, there are plenty of ways to get started. Or, you can always write a check to your favorite organization to make a monetary impact.
  • Find local committees for causes you’re passionate about and join up.
  • Explore volunteer opportunities in your state through California Volunteers.
  • Donate cash to a cause (and document the details for a charitable contribution deduction on your taxes).
Share the Love (and Your Stuff)

Sharing your gently used belongings is one way to help lift your community up, especially if you donate unwanted items to homeless or women’s shelters, children’s organizations, or not-for-profit thrift stores.
  • Choose a national organization that is active in your community and drop off your clothing items.
  • Give your furniture and household items new life by gifting them to a Habitat for Humanity ReStore in your area.
  • Crowdfund entrepreneurs and families all over the globe through a microloan program like Kiva; donors’ small loans add up (and you get your cash back later).
Grow Your Own Impact

What if your community has a stark lack of volunteer opportunities? Or maybe you want to reach farther than your neighborhood or city. Digging a little deeper to grow your own effort for change might be the perfect move.
  • Embrace entrepreneurship by starting a nonprofit agency and filing as an LLC with a local or global reach. You’ll also need to seek out the best LLC registered agent to act on behalf of your company when dealing with the state.
  • Explore the definitions and parameters of public charities, foundations, and other nonprofits before jumping in to ensure you follow the rules.
  • Put together fun virtual events to attract attention to your efforts.
  • Investigate guidelines in your state regarding nonprofits operating as Limited Liability Corporations.

Effecting change can start with the smallest of actions – whether you volunteer, donate, or launch your own nonprofit organization, progress is the key. Getting involved with causes you care about expands your horizons, builds your brand and does good for the people around you – it’s a win-win.

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The Leap From Social Media to Social Business

7/11/2014

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As businesses bask in the warmth of a social media presence with increased customer interaction, branding opportunities and expanded marketing capabilities, they now need to carve out the next phase of their social evolution. They need to make the shift towards social business.

What is Social Business
?
Social business is a concept of moving past posting compelling content, and developing it into every day business practices.
“With social business you start to look at the way people are interacting in digital experiences and apply the insights derived to a wide variety of different business processes.” Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM 
Social business utilizes the channels to create productive experiences for everyone from customers to employees. Successful social business is all about taking what works best in social (collaboration, real-time data, and brand awareness) and applying it to other areas of the business (sales, customer service, and advertising). e.g. IBM added web pages for sales personnel with links to their Twitter and Facebook account so that they are more accessible and knowable for customers.

"While creating a social brand is a necessary endeavor, building a social business is an investment..." Brian Solis

Helpful article:
The Path to Co-Creating a Social Business

Articles you might like:
edge on brand marketing
The Edge on Brand Marketing
"We are not just passing into another historical period or... cultural modification.......But more specifically we are terminating the last 65 million years of life development."
Thomas Berry, historian philosopher

Habits of a Holistic Brand
Habits of a
Holistic Brand

Change is the Lord of the Universe. Everything is in a state of becoming of continuall flux. How do you stay. How to stay centered and coherent in the swing of inevitable changes. Holistic brand wisdom from the master himself.
_


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Future of Branding in the Context of Modern, Mobile Life

11/24/2013

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The future of Branding is about creating connection
Babylon Wonder Poster | www.zazzle.com

It is not about selling. It is about helping people

"We are in the business of sales but we don't start with a pitch. we start with a conversation. We try to develop story engines. We ask: What story are you trying to tell? We want to launch a thousand ships together.”
Cecelia Wogan-Silva, director of creative agency development at Google

The future of branding belongs to storytellers who understand the hero’s journey in the context of modern, mobile life. The hero’s journey is a storytelling structure pervasive across cultures. It starts with a call to adventure, requires that the hero be connected to others, including a mentor. The hero will face extremely difficult challenges along the way. The hero ultimately wins and returns home, armed with new knowledge about herself, other people and the world.

Does your brand inspire people to respond to the call for adventure, whether through providing information, tools or a catalyst? Does it help them overcome the obstacles they will face on the path, either by making sure they have nourishment, transportation, tools, information or access to other people? If your brand doesn’t serve any of the segments in the hero’s journey, you’re right to be concerned about the future. Read more
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  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION