DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS



INDULGE IN INDELIBLE EXPERIENCES


21 WAYS TO ENTHRALL YOUR AUDIENCE




“[CMOs must] rethink every aspect of strategy, design and operations to enhance customers’experiences with their organization.”

(IBM Global C-Suite Study, CMO Perspective, 2016)



Be Artist, Describe the Experience of the Product



DIGITAL PRESENTATIONS, PROMOTIONS, GAMES AND BOOTH

ACTIVITIES CREATE MEMORABLE EXPERIENCES


AND ANCHORS YOUR BRAND ON A STRONG FOUNDATION  


 
A STRONG BRAND FOUNDATION IS BUILT ON A

STRONG SENSE OF BRAND BELONGING

CRAFT YOUR IN-BOOTH EXPERIENCE TO FOSTER BELONGING

EMPHASIZE ON MEMORABLE DELIGHTS
 

21 WAYS TO ENTHRALL YOUR AUDIENCE

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EMPHASIZE THAT WHAT IS "WRONG" - CONTRADICT COMMON ASSUMPTIONS

FOR EXAMPLE: 1 + 1 = 2 is commonly known. However, your job is to state this is wrong and prove why 1 + 1 = 3. Taking a widely held belief and proving it wrong jolts the brain and activates new neural connection.

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EMPHASIZE "THEMED SEQUENCE"
SPELL OUT


FOR EXAMPLE: 10 Lesser Known Technology that Reduces Carbon Footprint — experience our tour and find out.

3 Deadly Malware Sins — even if you have have no idea what malware is — we will give you a tour

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EMPHASIZE "TWO STEP PROCESS"
SUPPLEMENTARY ELABORATION OF THE MAIN BENEFIT STATEMENT

FOR EXAMPLE: What NEVER TO DO with your 'client data' (If you get this wrong you will face legal action. )
The supplemental statement within parenthesis elaborates the seriousness of your offer



“A successful presentation needs to be both buttoned up (orderly) and free-flowing (a conversation). The tension between the two, the fact that both things are happening at once, defines the process.”

YOUR PRODUCT MAY BE BORING, BUT,

MAKE
THE EXPERIENCE ABOUT YOUR PRODUCT PLEASURABLE

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EMPHASIZE "HIGH VALUE GIVEAWAY"GIVE AWAY YOUR BEST TRICK
Research shows that when you give away something stunning, you gain 'social currency'. Your audience will think, if the free stuff is this good, what kind of information do I get, when I pay for it.

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EMPHASIZE "REVERSE HOOK"
STATISTICS + BENEFITS

Elaborate an interesting fact that brings forward an unexpected benefit.
FOR EXAMPLE: Investing 3 dollars a day on your plan will give you a return of 1000 dollars a month.

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EMPHASIZE "IF-THEN" SCENARIO
TAG SOMETHING EASY TO COMPLY
 
Give your prospect something easy to do and associate it with a value benefit.
FOR EXAMPLE: If you fall within the age group of 60-65, answer these 3 questions and get approved for business application.


THE SUM TOTAL OF THE EXPERIENCES OF YOUR PRODUCT AND

YOUR CONVERSATIONS ABOUT YOUR PRODUCT FUSES TOGETHER TO GIVE

BIRTH TO THE PERSONALITY OF YOUR BRAND

IN THE AGE OF THE BOTS CREATE EXPERIENCES WITH 'REAL PEOPLE' — NOT

'BRANDS' OR 'COMPANIES'.  SPEAK TO THEIR 'FEELINGS'.

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EMPHASIZE "NUMBERS"
USE THIS, WHEN YOU HAVE A SPECIFIC NUMBER TECHNIQUES OF DOING A CERTAIN THING 

6 parts of the human brain is dedicated to memory function. Studies have shown that  quantity-based judgments are language-independent, and these distinct processes activate different regions of the brain.
FOR EXAMPLE: 3 ways to reap 10% more revenue...


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EMPHASIZE "WHAT NEVER"GREED AND FEAR ARE THE 2 FACTORS WHEN PEOPLE ARE INFLUENCED IN NEGATIVE WAYS 

Creating fear destabilizes your audience. However, once you have chosen an appeal that is both high-arousal and targeted, you need to state the fact, that your offering is the 'one sure thing' that will help them out. Else, the fear appeal, instead of driving action, drives paralysis.

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EMPHASIZE "THE SECRETS OF".  USE THIS, if you HAVE AN UNUSUAL TACTIC THAT YOU WANT TO BUILD CURIOSITY FOR 

Inspiring curiosity in the minds of your audience is a profitable tool to employ at trade shows. Curiosity fuels the fire of imagination. "That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting."

ENHANCE THE PERCEIVED EXPERIENCE OF YOUR PRODUCT
 

GAMES ARE GREAT CULTIVATORS OF 'FEELINGS' IN A SOCIETY THAT HAS

BECOME EMOTIONALLY DISABLED. GAMES ENERGIZES YOUR AUDIENCE AND

HELP YOU TO ANTICIPATE YOUR CUSTOMERS' NEXT MOVE

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IN AN ERA OF ACCELERATED TECH CHANGE,
EXPERIENCE SOMETIMES CAN BE FELT AS MECHANICAL AND UNINVOLVED


ANCHOR YOUR technology to enhance the  experience,  not create it.  

THE 5 EXPERIENCE PLAYS. Study depicted from IBM iX

DESIGN IS A POWERFUL STIMULATOR OF 'FEELING'. CONSTRUCT YOUR

EXHIBIT DESIGN TO FOSTER PERSONAL RELATIONSHIP BASED ON SHARED

VALUES. DEVELOP A COMPELLING SHOW OFFERING WHILE CULTIVATING,

SENSE OF BEING PART OF SOMETHING BIGGER

CONSTRUCT YOUR EXHIBIT DESIGN TO FOSTER PERSONAL RELATIONSHIP

BASED ON SHARED VALUES. DEVELOP A COMPELLING SHOW OFFERING

WHILE CULTIVATING, A SENSE OF BEING PART OF SOMETHING BIGGER

GIVE YOUR ATTENDEES A WAY TO CONNECT TO SOMETHING THEY CARE ABOUT BEYOND THE BRAND. NURTURE A COMMUNITY WITH DIGITAL AND PHYSICAL SOLUTIONS.
 #design to delight
For design consultation and
powerful brand exploration --
contact: sarmistha.tarafder@gmail.com
Brand Marketing
Creative Thinking
Design Thinking
Technology Delights
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My Observations


  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS